Mohammad Suyanto
Abstract
Sometimes we give up before competing. Many small companies can win the competition with big companies. Even they can win this competition more than 50 years, so the customers to their offspring. Indeed they are not doing anything special, but just do business as they usually do. One of these small companies is on the outskirts of Dublin, Ireland, a small town rather Glasthule. Small company named Caviston, the department store's food Caviston family. Small family companies that sell food, fish, poultry meat and other foods. Caviston family-owned company is an example of how small companies can compete with big companies. This little store reminds me of the family hardware store located in Sino Pelajar Yogyakarta Military Road. Starting from only ask that the drug could facilitate the traffic channel until finally buying something that at first I was not considering buying. I served by providing very detailed information about drugs that can prevent clogged lines. In case the store does not sell what is said. He showed me a store that sells the drug. This is the prime minister that I have never forgotten.
Stores Caviston
Similarly Caviston shops, companies that started from a small business can grow and develop and even during fast-changing economy and the disaster. Caviston fish originated from the seller and is now a convenience store that sells cheese, fish, poultry, groceries, fast food, baked food. Is the secret of success is the store? The secret is that the staff at the store known for its hospitality Caviston, the nature of responsive and personal approach in serving the customer.
Sales of fish and other products is often accompanied by a chat and advice about how to present these products. The skills of the employees is very important in attracting and retaining customers. They rely Caviston to get fresh products, quality and variety of product choices. These small companies still maintain the quality of shopping which is often associated with the past, where the staff and owners were friendly and knew customers personally. Caviston can adapt well to the environment in which to operate.
Owner and staff know what customers want and customers know what they can expect from the store. Caviston do it without advertising at all, although Caviston known in the neighborhood because they sponsor the rugby team and the annual festival of James Joyce and renowned for their cooking demonstrations are conducted throughout the store. Caviston rely on their reputation as a trading value and their customers to spread positive word of mouth as a recognition of the quality of their services. In 1994, crowned Caviston Irish food stores that year.
University College Dublin conducted interviews with customers Caviston. Customers give similar answers. First, they say that the employee Caviston helpful and approachable. Second, the employees listen to customers and make them happy. Third, Caviston employees have a very good reputation and trustworthy. Fourth, shopping at Caviston feels good and no problems.
"God loves those who easily in the sale, purchase, settlement and billing. He who gives to those who hold in distress (to pay the debt) or release him, then God will menghisabnya with penghisaban light. He who receives re-purchase from people who regretted their purchase, Allah will cancel (delete) fault on the Day of Resurrection. "Words of the Prophet Muhammad.
MOTIVATION
Mohammad Suyanto
Abstract
According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.
What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.
Abstract
According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Commitments are aligning themselves with the target groups and institutions or the community. People with this ability will be ready to make sacrifices for the fulfillment of the target institutions or communities is more important, encouragement to feel in a larger mission, using the values which are based on conscience in making decisions and implement the choices and actively seek opportunities to meet mission group or community. Rachel Carson has struggled to maintain its commitment, after he discovered in his research that pesticides can damage the environment. Finally, he published a book entitled Silent Spring. Carson realized that his book would give rise to controversy, but he was with his commitment to save the environment remain firm in his stance. In the book called Carson held a serious public debate about the huge losses to be borne by nature a very loved and talked with great confidence about how fragile state of all living creatures, including humans, due to the use of DDT and chemicals other more toxic. Carson opposed by the agricultural industry, a massive campaign to discredit a warning. Nevertheless he kept his commitment to save the environment. Finally, President John F. Kennedy was impressed by the book and re-ordered study of the Federal pesticide policy. In 1963, the advisory body president for scientific affairs supported the establishment of Carson. Now people recognize that the idea of supporting a modern environment with the emergence of Company Social Responsibility, begins with the publication of the book Silent Spring. "A thousand words from him, then the world took a new direction" said one editor of the book. "Once the enormity of the power of purpose in life is supported by the emotional commitment" wrote Cooper and Sawaf the Executive EQ.
What did Rachel Carson is put all the talent and energy with the purpose of life with a strong motivation or emotional commitment. "There is no great work in the world has ever happened without morale boost" said the German philosopher, Hegel. The leaders and executives must realize that the motivation proved to be more important than intellectual or technical skills. However that move the motivation is not the head, but heart. "Truly in the body of Adam's son is a piece of meat. If he was good, then let the whole body, and members of other bodies will make it better. He is the heart "as the word of the Prophet Muhammad. Liver is the leader, should follow the guiding commitment, while the other limbs are the people who must obey their leaders.
MARKET STRATEGY TWO SIDES (2)
Mohammad Suyanto
Abstract
According to Eisenmann, Parker and Alstyne Harvard Business Review, October 2006 edition there are three things to do to use the two-sided market strategy, which is designing the platform business model, led victory in the battle and face the threat of another platform that surrounds the company platform. In a competitive industry, prices are determined widely by the marginal cost of producing an extra unit with a thin margin. In the industrial high entry barriers, high prices set according to the willingness of consumers to pay higher margins. For two-sided market, pricing is more complex. Platform providers should choose for each side, based on the elements that affect the growth and the willingness to pay. Especially for two-sided market, a "subsidy side" which is a group relying on sales volume, and "the money" that relies on high-value sales of other groups.
To master the platform competition can be done by two processes. First, managers must determine whether the targeted network markets to be served is a single platform. Thus, the second step, managers must decide whether to fight or cooperate in the platform is the company's decision is at stake. To fight successfully, managers need a cost advantage or differentiation.
Companies must recognize hidden opportunities and mobilize resources to exploit these opportunities. Two-sided markets, particularly in the technology field is growing very fast and rich in hidden opportunities that make a market boundaries blur. For example, mobile phones now combine the functionality of music and video player, PC and sometimes credit cards. Like, eBay has acquired PayPal and VoIP start-up Skype, which is part of colliding with Google, which also provides payment services (Google Checkout), VoIP (Google Talk) and listing services (Google Base). Sony has endured a coordinated strategy across the consumer electronics, video games, movies, and music business. Sony's Walkman products began seized by Apple with the iPod. Mistakes like this from an established company is the cause why companies like Google, eBay and Yahoo to be a giant. Real-Network is a pioneer of streaming media software as a good example of two-sided market.
Although, the network industry and appeal of a platform that was reasonably successful everywhere, the strategic implications of two-sided market is widely unexplored. In the past, the managers do not understand the problem because managers typically use a strategic formulation of fancy for two-sided markets through trial and error.
Abstract
According to Eisenmann, Parker and Alstyne Harvard Business Review, October 2006 edition there are three things to do to use the two-sided market strategy, which is designing the platform business model, led victory in the battle and face the threat of another platform that surrounds the company platform. In a competitive industry, prices are determined widely by the marginal cost of producing an extra unit with a thin margin. In the industrial high entry barriers, high prices set according to the willingness of consumers to pay higher margins. For two-sided market, pricing is more complex. Platform providers should choose for each side, based on the elements that affect the growth and the willingness to pay. Especially for two-sided market, a "subsidy side" which is a group relying on sales volume, and "the money" that relies on high-value sales of other groups.
To master the platform competition can be done by two processes. First, managers must determine whether the targeted network markets to be served is a single platform. Thus, the second step, managers must decide whether to fight or cooperate in the platform is the company's decision is at stake. To fight successfully, managers need a cost advantage or differentiation.
Companies must recognize hidden opportunities and mobilize resources to exploit these opportunities. Two-sided markets, particularly in the technology field is growing very fast and rich in hidden opportunities that make a market boundaries blur. For example, mobile phones now combine the functionality of music and video player, PC and sometimes credit cards. Like, eBay has acquired PayPal and VoIP start-up Skype, which is part of colliding with Google, which also provides payment services (Google Checkout), VoIP (Google Talk) and listing services (Google Base). Sony has endured a coordinated strategy across the consumer electronics, video games, movies, and music business. Sony's Walkman products began seized by Apple with the iPod. Mistakes like this from an established company is the cause why companies like Google, eBay and Yahoo to be a giant. Real-Network is a pioneer of streaming media software as a good example of two-sided market.
Although, the network industry and appeal of a platform that was reasonably successful everywhere, the strategic implications of two-sided market is widely unexplored. In the past, the managers do not understand the problem because managers typically use a strategic formulation of fancy for two-sided markets through trial and error.
MARKET STRATEGY TWO SIDES (1)
Mohammad Suyanto
Abstract
If we register the number of products and services in a number of extraordinary need to do a lot of the re-definition by taking the side of a global business perspective, we will find a relationship with two different groups of users within a network. The most important innovation in financial services since the second world war, almost certainly not be separated from the credit card name, which relate to customers and merchants. Newspapers including involving customers and advertisers. Similarly other products such as computers, health services, cosmetics, medicines and so on. All those who serve the needs of economists called the two sides of the market or network.
For example, two-sided market of personal computer operating systems, the market is the consumer side first, second hand market is a developer and provider of application platform is Windows and Macintosh. Video games, the first side of the market is a player, second hand market is a developer and provider of platform is the PlayStation and Xbox. DVD, the first market is the customer's side, second hand market is the studio and its platform providers are Sony, Toshiba and Samsung. Gasoline, the market's first side is the owner of the vehicle, second hand market is a gas station and its platform provider is Pertamina, Exxon and the like.
Two-sided markets are fundamentally different from the traditional network value chain. In the traditional system, value moves from left to right. To the left of the company is in the form of fees, to the right of the company is in the form of income. In a two-sided markets, costs and revenues, both moved to the left and right, because the platform has a digunakn different user groups on each side. Platforms bring a product or service costs in serving both groups and can generate revenue from each of these groups, even though one side is often subsidized. Because economists call network effects, preferred product platform to increase income continuously, which shows remarkable impact. Previously, most companies still survive on a platform that was built and maintain keberlangsungannya. Their failure is the root of the common mistakes. Thus kusus need a strategy for this two-sided market.
To create a two-sided market strategy or two-sided networks, managers typically have to rely on assumptions and applying the product pradigma without network effects. As a result, they make various kinds of decisions that did not fit with the economic problems in their industry. According Eienmann, Parker and Alstyne Harvard Business Review, October 2006 edition there are three things that must be done to use the two-sided market strategies. First, designing a platform business model, the key point is to set the price on the two sides of the market. Secondly, led victory in the battle, so most industrial markets served almost two sides by a single platform, such as auctions on eBay and the Internet by the operating system by Microsoft. Third, faced the threat of another platform that surrounds the platform company, which means that awareness of other platform providers is very crucial, the company must recognize these hidden opportunities and mobilize resources to exploit these opportunities.
Abstract
If we register the number of products and services in a number of extraordinary need to do a lot of the re-definition by taking the side of a global business perspective, we will find a relationship with two different groups of users within a network. The most important innovation in financial services since the second world war, almost certainly not be separated from the credit card name, which relate to customers and merchants. Newspapers including involving customers and advertisers. Similarly other products such as computers, health services, cosmetics, medicines and so on. All those who serve the needs of economists called the two sides of the market or network.
For example, two-sided market of personal computer operating systems, the market is the consumer side first, second hand market is a developer and provider of application platform is Windows and Macintosh. Video games, the first side of the market is a player, second hand market is a developer and provider of platform is the PlayStation and Xbox. DVD, the first market is the customer's side, second hand market is the studio and its platform providers are Sony, Toshiba and Samsung. Gasoline, the market's first side is the owner of the vehicle, second hand market is a gas station and its platform provider is Pertamina, Exxon and the like.
Two-sided markets are fundamentally different from the traditional network value chain. In the traditional system, value moves from left to right. To the left of the company is in the form of fees, to the right of the company is in the form of income. In a two-sided markets, costs and revenues, both moved to the left and right, because the platform has a digunakn different user groups on each side. Platforms bring a product or service costs in serving both groups and can generate revenue from each of these groups, even though one side is often subsidized. Because economists call network effects, preferred product platform to increase income continuously, which shows remarkable impact. Previously, most companies still survive on a platform that was built and maintain keberlangsungannya. Their failure is the root of the common mistakes. Thus kusus need a strategy for this two-sided market.
To create a two-sided market strategy or two-sided networks, managers typically have to rely on assumptions and applying the product pradigma without network effects. As a result, they make various kinds of decisions that did not fit with the economic problems in their industry. According Eienmann, Parker and Alstyne Harvard Business Review, October 2006 edition there are three things that must be done to use the two-sided market strategies. First, designing a platform business model, the key point is to set the price on the two sides of the market. Secondly, led victory in the battle, so most industrial markets served almost two sides by a single platform, such as auctions on eBay and the Internet by the operating system by Microsoft. Third, faced the threat of another platform that surrounds the platform company, which means that awareness of other platform providers is very crucial, the company must recognize these hidden opportunities and mobilize resources to exploit these opportunities.
RURAL COMMUNITIES
Mohammad Suyanto
Abstract
Small COMPANY can win the competition with large companies more than 50 years is Belbin. Even now there are customers who are widowed and living alone who called Belbin every week. Belbin family-owned company is similar to Caviston, the customer until their offspring. Belbin doing this business really only continue the business from his grandfather, brother and cousin. Belbin because they know the quality of service and attention to customers. Customers are treated with respect and given the best service regardless of their money spent. Belbin specialization is to deliver customer purchases the customer's home. For customers who use these services can be done by phone, fax, and even through the website of Belbin.
Personal relationships with those customers who cause Belbin can thrive. Belbin also has served customers in need of regular home delivery during office hours because they work full-time and appreciate the delivery service offered by Belbin. Different strategies undertaken by Belbin other shops are a few potential customers to give their house keys to the Belbin. The keys are stored safely in a box stored in the Belbin office. The personnel who deliver orders to the home that are often also the store owner can open the lock box and deliver their groceries at once opened their homes and refrigerators. Often the things that were set in the refrigerator, even throwing rotten vegetables that have been stored in the refrigerator, because the owner did not have time to clean the fridge when the home office for being too tired, so customers find it helpful to do the Belbin personnel. Sometimes the conductor is when met with customers, invited first tea, chatted a few minutes and go set the groceries put into the refrigerator. Although not menghantarnya financially profitable, but that's the value that customers remembered Belbin, so they remain loyal to the Belbin to their children and grandchildren.
High level of trust from our customers to the store Belbin developed because Belbin was treating customers fairly and responsive over the years. While some people say that this kind of situation is difficult to imitate, but actually Belbin has provided the best example of the small shops can compete with big stores. Indeed the situation developed by Belbin is a situation of rural communities between the vendor and buyer know each other and talk to each other and holding each other's beliefs
Abstract
Small COMPANY can win the competition with large companies more than 50 years is Belbin. Even now there are customers who are widowed and living alone who called Belbin every week. Belbin family-owned company is similar to Caviston, the customer until their offspring. Belbin doing this business really only continue the business from his grandfather, brother and cousin. Belbin because they know the quality of service and attention to customers. Customers are treated with respect and given the best service regardless of their money spent. Belbin specialization is to deliver customer purchases the customer's home. For customers who use these services can be done by phone, fax, and even through the website of Belbin.
Personal relationships with those customers who cause Belbin can thrive. Belbin also has served customers in need of regular home delivery during office hours because they work full-time and appreciate the delivery service offered by Belbin. Different strategies undertaken by Belbin other shops are a few potential customers to give their house keys to the Belbin. The keys are stored safely in a box stored in the Belbin office. The personnel who deliver orders to the home that are often also the store owner can open the lock box and deliver their groceries at once opened their homes and refrigerators. Often the things that were set in the refrigerator, even throwing rotten vegetables that have been stored in the refrigerator, because the owner did not have time to clean the fridge when the home office for being too tired, so customers find it helpful to do the Belbin personnel. Sometimes the conductor is when met with customers, invited first tea, chatted a few minutes and go set the groceries put into the refrigerator. Although not menghantarnya financially profitable, but that's the value that customers remembered Belbin, so they remain loyal to the Belbin to their children and grandchildren.
High level of trust from our customers to the store Belbin developed because Belbin was treating customers fairly and responsive over the years. While some people say that this kind of situation is difficult to imitate, but actually Belbin has provided the best example of the small shops can compete with big stores. Indeed the situation developed by Belbin is a situation of rural communities between the vendor and buyer know each other and talk to each other and holding each other's beliefs
STRATEGY The Stickiness Factor
Mohammad Suyanto
Abstract
Strategies that have proven that a product can reach a certain popularity called the tipping point. One element of that strategy is the stickiness factor. Around the late 1960's, a television producer named Joan Gantz Cooney intend to trigger an epidemic. The targets are children aged three, four, and five years
Penginfeksinya agent is television, while "virus" that want to spread it is reading and writing skills. Each show will take an hour and played for five days a week, in hopes that if deepen the education world: that will provide stimulus to the children, especially in environments less fortunate, to start to learn before entering elementary school age, distribution prolearning values of the children and their parents, and make its impact still felt despite the child is not watching the show again. Cooney himself first may not use the concepts described above or goals like this. But who wants to do, in essence, is to create a positive epidemic in order to combat the epidemic which has raged much longer, poverty and illiteracy. He called the idea of Sesame Street. By any measure, this idea of something that is almost impossible. Television is a great medium for reaching many people, very easy, and relatively inexpensive. Function as a medium of entertainment not to be questioned again. Will as a medium of education?
Challenge pound move mountains. Gerald Lesser, a psychologist from Harvard University, which later merged with Cooney when he founded the Sesame Street, said that at first he was less confident when asked to join the project, circa 1960's. "At that time I was holding on the principle that in order to determine how to teach our children need to know the child first," he said. "We find out first strength, then we can play with power. We also need to find out the weaknesses, so that we can avoid these weak points. Next each child's individual needs to be handled through their respective profiles are different each other. Television does not have the ability to apply these methods. "Good Teaching is teaching with an interactive way. Good teaching is to involve children as individuals. Good teaching utilizing all the senses that is. Good teaching to respond directly to the child. But television is only a box that can talk. In some experiments, the children are asked to read a chapter from a book and then tested to measure their understanding of information in them to produce higher scores than children who are studying similar information through a video show. Education experts at the television as a medium of low involvement .. Television as a kind of cold diseases that can spread like lightning to many people but they are not severely ill and immediately recovered the next day.
However, Joan Gantz Cooney, Gerald Lesser, a partner again and Lloyd Morrisett of the Markle Foundation in New York determined to keep trying. They are recruiting people who have the most creative at that time. They imitate the techniques of television commercials to introduce numbers to the children. They use life-style animated cartoons in the newspaper Saturday to teach how to learn the alphabet. They invite celebrities to sing and dance, as well as comedy star to teach the benefits of cooperation or talk about emotions. Sesame Street set higher goals harder efforts than the show the other children who never existed, so special in this regard is the fact that their hard work succeeded. Almost every time the show's educational value in this investigation and the Sesame Street television show has become the most get the academic attention during television history dibaning other television shows. More than that, this television has proven to improve reading skills and study skills at the pemerhatinya. Just a little educators and child psychologists who doubt the Traffic show in disseminating educational messages, because that was not only infected the children and parents who regularly watched.
Abstract
Strategies that have proven that a product can reach a certain popularity called the tipping point. One element of that strategy is the stickiness factor. Around the late 1960's, a television producer named Joan Gantz Cooney intend to trigger an epidemic. The targets are children aged three, four, and five years
Penginfeksinya agent is television, while "virus" that want to spread it is reading and writing skills. Each show will take an hour and played for five days a week, in hopes that if deepen the education world: that will provide stimulus to the children, especially in environments less fortunate, to start to learn before entering elementary school age, distribution prolearning values of the children and their parents, and make its impact still felt despite the child is not watching the show again. Cooney himself first may not use the concepts described above or goals like this. But who wants to do, in essence, is to create a positive epidemic in order to combat the epidemic which has raged much longer, poverty and illiteracy. He called the idea of Sesame Street. By any measure, this idea of something that is almost impossible. Television is a great medium for reaching many people, very easy, and relatively inexpensive. Function as a medium of entertainment not to be questioned again. Will as a medium of education?
Challenge pound move mountains. Gerald Lesser, a psychologist from Harvard University, which later merged with Cooney when he founded the Sesame Street, said that at first he was less confident when asked to join the project, circa 1960's. "At that time I was holding on the principle that in order to determine how to teach our children need to know the child first," he said. "We find out first strength, then we can play with power. We also need to find out the weaknesses, so that we can avoid these weak points. Next each child's individual needs to be handled through their respective profiles are different each other. Television does not have the ability to apply these methods. "Good Teaching is teaching with an interactive way. Good teaching is to involve children as individuals. Good teaching utilizing all the senses that is. Good teaching to respond directly to the child. But television is only a box that can talk. In some experiments, the children are asked to read a chapter from a book and then tested to measure their understanding of information in them to produce higher scores than children who are studying similar information through a video show. Education experts at the television as a medium of low involvement .. Television as a kind of cold diseases that can spread like lightning to many people but they are not severely ill and immediately recovered the next day.
However, Joan Gantz Cooney, Gerald Lesser, a partner again and Lloyd Morrisett of the Markle Foundation in New York determined to keep trying. They are recruiting people who have the most creative at that time. They imitate the techniques of television commercials to introduce numbers to the children. They use life-style animated cartoons in the newspaper Saturday to teach how to learn the alphabet. They invite celebrities to sing and dance, as well as comedy star to teach the benefits of cooperation or talk about emotions. Sesame Street set higher goals harder efforts than the show the other children who never existed, so special in this regard is the fact that their hard work succeeded. Almost every time the show's educational value in this investigation and the Sesame Street television show has become the most get the academic attention during television history dibaning other television shows. More than that, this television has proven to improve reading skills and study skills at the pemerhatinya. Just a little educators and child psychologists who doubt the Traffic show in disseminating educational messages, because that was not only infected the children and parents who regularly watched.
THE SMALL WITH BIG WIN
Mohammad Suyanto
Abstract
TO compete with large companies, small companies is not easy. Yet small companies do not despair, because there's a way or a small company's strategy to win the competition with big companies. From the results of research conducted by James G Barnes that small companies than large companies have several advantages. Excellence is what can we use as strategies to compete with large companies. Small companies can create value that has been sought by customers using its superiority.
Service is a weapon that can be used by small companies. Companies have the opportunity to serve better than the big companies. This is because small firms are not limited to the procedures and strict corporate policies. Companies can act more quickly because fewer people are involved in the decision-making process. In small companies do not need approval from the head office and even the top leaders. Layers of management that makes the customer a little closer to the business as well as close to the employees who work in these places. More entrepreneurial spirit appears in a small company, including in developing innovation and risk taking.
With human resources are few, it can operate efficiently. Associated with innovation, small companies have the ability to respond quickly if the market changes and economic changes. Small companies can do this, other than a few employees, as well as job description is broadly defined and open communication that occurs in most small businesses. Proximity to customers is demonstrated through a conversation between customers and businesses, not just the topic of conversation, but more than that also tones and emotions.
This is sometimes the only things that are small, but it can make the customer feel special. Starting from greeting him give a birthday greeting card to religious holidays such as Idul Fitri. Began giving small gifts, praising his son's customers come to shop until the customer's own praises. Asked about his family who is in good condition. It all makes a special relationship that can overcome everything.
My personal experience when managing Amikom Yogyakarta when the initial establishment. Higher Education (PT) with a makeshift houses to rent, because they do not have the money then one weapon that I use with my friends is to serve the students in her own way. Students may be in the laboratory 24 hours and can take their own coffee and tea. I treat them like my family, like my brother, or even like my son in the family. There is no distance between the Chairman of PT with the students. In this way the student is in Amikom sorry if I have to get out of Amikom, so that the clearance rate is little students. Student-student to start it, I almost memorized every name. I am greeted by name.
Abstract
TO compete with large companies, small companies is not easy. Yet small companies do not despair, because there's a way or a small company's strategy to win the competition with big companies. From the results of research conducted by James G Barnes that small companies than large companies have several advantages. Excellence is what can we use as strategies to compete with large companies. Small companies can create value that has been sought by customers using its superiority.
Service is a weapon that can be used by small companies. Companies have the opportunity to serve better than the big companies. This is because small firms are not limited to the procedures and strict corporate policies. Companies can act more quickly because fewer people are involved in the decision-making process. In small companies do not need approval from the head office and even the top leaders. Layers of management that makes the customer a little closer to the business as well as close to the employees who work in these places. More entrepreneurial spirit appears in a small company, including in developing innovation and risk taking.
With human resources are few, it can operate efficiently. Associated with innovation, small companies have the ability to respond quickly if the market changes and economic changes. Small companies can do this, other than a few employees, as well as job description is broadly defined and open communication that occurs in most small businesses. Proximity to customers is demonstrated through a conversation between customers and businesses, not just the topic of conversation, but more than that also tones and emotions.
This is sometimes the only things that are small, but it can make the customer feel special. Starting from greeting him give a birthday greeting card to religious holidays such as Idul Fitri. Began giving small gifts, praising his son's customers come to shop until the customer's own praises. Asked about his family who is in good condition. It all makes a special relationship that can overcome everything.
My personal experience when managing Amikom Yogyakarta when the initial establishment. Higher Education (PT) with a makeshift houses to rent, because they do not have the money then one weapon that I use with my friends is to serve the students in her own way. Students may be in the laboratory 24 hours and can take their own coffee and tea. I treat them like my family, like my brother, or even like my son in the family. There is no distance between the Chairman of PT with the students. In this way the student is in Amikom sorry if I have to get out of Amikom, so that the clearance rate is little students. Student-student to start it, I almost memorized every name. I am greeted by name.
LOVE GIFTS
Mohammad Suyanto
Abstract
Swatch is a company that uses a strategy of using emotional appeal. Swatch change the clock industry-oriented classes for functional into a fashion-oriented upscale emotional. Of products that serve only hours to find the time to be fashion accessories. One of the important characteristics of fashion-oriented approach is always there variation design product lines that match the seasonal fashion. A clear product concept based on the four directions, namely the young and trendy, active and suitable for athletes, elegant style of cool and clean, and classic. The fourth line is available throughout the year. There are 12 models with a small dish and 12 models with a larger dish. Each picture disc sold only in a limited period of time, sometimes only 3 months and sometimes 12 months, depending on the design concept watch. Each line was given a theme that distinguishes the group, such as Cosmic said Western is a combination of Buck Rodgers and The Wild Wild West. There is a diamond studded version called Limelight and watch limited edition art. Swatch's success as a functional change strategy to become emotional.
The world's largest cement company, Cemex also use the strategy with emotional appeal. In Mexico, cement sold in retail bags to people who build houses have 85% market share. Nevertheless the market is not attractive, because a non-buying consumers more than consumers. In poor families who occupy a crowded house, cement sold by using functional appeal, which is relatively cheap price of cement. Only a few additional building space to house them and take average of 4 - 7 years to build only one additional bedroom. Most of the money better spent on the village festivals, to birthday parties to 15 for girls called Quincaneras, for marriage and contribute to important events. Subangan gives an opportunity to appear respectable in the community, while not contributing is a sign of arrogance. As a result most of the poor Mexicans who do not have savings remain and are not sufficient to purchase building materials, cement, although a house is one of the dream. Cemex Patrimonio launched Hay, who changed the orientation of cement from a functional product into a product of emotional, a dream gift. Cement is used as a wedding gift. Why a wedding present, because the purchase of cement to build a house or additional rooms menampaki actually love the rooms, where laughter and happiness together is difficult indescribable. CEMEX cement memromosikan that is a gift of love that turned into an emotional function. Finally, demand for cement skyrocketed, 20% of the families to build an addition, each month the market growth reached 15% and can sell more expensive cement prices. CEMEX cement consumption could double the 2300 pounds every four years to only 15 months.
Abstract
Swatch is a company that uses a strategy of using emotional appeal. Swatch change the clock industry-oriented classes for functional into a fashion-oriented upscale emotional. Of products that serve only hours to find the time to be fashion accessories. One of the important characteristics of fashion-oriented approach is always there variation design product lines that match the seasonal fashion. A clear product concept based on the four directions, namely the young and trendy, active and suitable for athletes, elegant style of cool and clean, and classic. The fourth line is available throughout the year. There are 12 models with a small dish and 12 models with a larger dish. Each picture disc sold only in a limited period of time, sometimes only 3 months and sometimes 12 months, depending on the design concept watch. Each line was given a theme that distinguishes the group, such as Cosmic said Western is a combination of Buck Rodgers and The Wild Wild West. There is a diamond studded version called Limelight and watch limited edition art. Swatch's success as a functional change strategy to become emotional.
The world's largest cement company, Cemex also use the strategy with emotional appeal. In Mexico, cement sold in retail bags to people who build houses have 85% market share. Nevertheless the market is not attractive, because a non-buying consumers more than consumers. In poor families who occupy a crowded house, cement sold by using functional appeal, which is relatively cheap price of cement. Only a few additional building space to house them and take average of 4 - 7 years to build only one additional bedroom. Most of the money better spent on the village festivals, to birthday parties to 15 for girls called Quincaneras, for marriage and contribute to important events. Subangan gives an opportunity to appear respectable in the community, while not contributing is a sign of arrogance. As a result most of the poor Mexicans who do not have savings remain and are not sufficient to purchase building materials, cement, although a house is one of the dream. Cemex Patrimonio launched Hay, who changed the orientation of cement from a functional product into a product of emotional, a dream gift. Cement is used as a wedding gift. Why a wedding present, because the purchase of cement to build a house or additional rooms menampaki actually love the rooms, where laughter and happiness together is difficult indescribable. CEMEX cement memromosikan that is a gift of love that turned into an emotional function. Finally, demand for cement skyrocketed, 20% of the families to build an addition, each month the market growth reached 15% and can sell more expensive cement prices. CEMEX cement consumption could double the 2300 pounds every four years to only 15 months.
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