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ALTERNATIVE ECONOMIC CRISIS resolver

Mohammad Suyanto

Abstract

"The world economy has entered a phase of extraordinary instability and its future was not really sure" writes Helmut Schmidt. Continued instability and uncertainty continues. After the periods of high inflation that hurts, the world economy has experienced a deep recession and the unemployment rate that has never happened before, coupled with real interest rates remain high and foreign currency fluctuations that are not healthy. The crisis was also exacerbated by the poverty in the midst of rich people in all countries, including Indonesia. Berbag forms of social injustice, economic, balance of payments deficit and the inability of developing countries for their debt installments. Greatest economic crisis began with the banking crisis in the United States in the 1930s, which closed 9106 / assisted. Economists would tend to agree with the view that there is no previous economic theory that seems able to explain the economic crisis the world today. Start the economists think back to resolve the crisis. One such alternative is the Sharia-based economy.

Etymologically, means the rules of sharia, or decree which Allah has commanded the servants of his, such as shoum, prayer, zakat and hajj all virtues. Allah Almighty says, Then We made you to be on top of a sharia (rule) of the affairs (of religion) that (Qaradawi, 1990). Sharia comes from the root word which means syara'a introduce or promote or specify or describe or explain something. Syaria'ah a legal system based on revelation, or also called syara 'or syir'ah. Sharia Islamic law also means contained in the Qur'an and Al-Hadith and developed through the analysis of the principles of the four schools of Islamic fiqh, namely Shafi, Hanbali, Hanafi and Maliki, along with the Ja'fari to the Shi'ites. (Cyril Glasse, 1996). Sharia is the basis of wisdom and benefit of mankind in the world and the hereafter. This benefit lies in justice, love, prosperity and perfect wisdom. Anything that deviates from justice to oppression, from the violence of love, from welfare to poverty, and the wisdom of ignorance is absolutely nothing to do with sharia (Ibn al-Qayyim, 1955).

Thus Islamic Economics is the economy that operates by using the Islamic law, which basically justice, love, prosperity and wisdom or anti-oppression, anti-violence, anti-poverty and anti-stupidity. This is in accordance with Article 33 UUD 1943, the togetherness and kinship (mutuality & brotherhood) and partisipatory and emansipatory (Swasono, 2004). Banks and Financial Sharia in the last ten years to grow 15% every year which exceeds the growth of bank or financial institution in the global capital markets, are in more than 75 countries with assets of about 200 billion U.S. dollars (Yawer, 2002).

MOTIVATION

Mohammad Suyanto

In the harsh business world today, sometimes we kill each other and robbing each property. Right elbow-elbow just want to get the property banya. Trying to hit people hard and subordinates arbitrarily, we as a boss arena. Fasting month is easy to become the school we hope to improve themselves and apologize to the people we hurt. It is said that in the midst of the Children of Israel have a man who worked as a fish catcher. He feed the child wife of the catch of fish. On one day he can mengkap a very big fish. He was very excited and said, "I'll go take this fish and will sell it. The money will I give to my family. "

On the trip he met an old man. The old man said to the fisherman. "Are you going to sell this fish. ? "

The fisherman said to himself, "If I katakana right, he'll buy it at half price."

He finally said, "No. I do not intend to sell it. "

The old man was hit with a wood on his back with a very painful blow. Then the old man seized the fish from him. Fishing was prayed by saying, 'My Lord, You created me in a strong and brave. O Lord, take my rights from him in this world because I'm not going to wait until the next day arrived. "

Meanwhile, people who take the fish home to his house and told his wife to burn the fish. After cooking, the fish brought his wife to her husband. When he extended his hand to eat, the fish opened its mouth and bit his finger with a strong man. She could not help and in pain because the fish bite. He complained about it to a doctor and told him what had happened. The doctor said, "This radius must be cut so the pain does not spread to the wrist."

Then his fingers dipotonglah. However, the pain moved to his wrist. The pain got worse so he was shivering with pain in the muscles. Physician said, "Wrist hand must be cut so that the pain does not spread into the forearm."

Then again dipotonglah wrist. However, the pain moved to his forearm. Doctor said, "The arm beneath your hands should be cut so the pain does not spread to the shoulder."

Then again dipotonglah forearm hand. However, the pain had moved to the shoulder. With a puzzled face for it, he prayed to the Lord to be given instructions for what happened. He saw a tree. He approached the tree and slept underneath. Suddenly, in his dream, he saw someone said to him, "O the poor, how far would you cut your hand. Go to people who have taken the fish and you have the willingness to him. "

The man then woke up and thought he remembered and said, "I have deprived the fish of others by force. I've hit a panangkap fish. And the fish that have been bitten. "

He got up intending to go into town. He's looking for the fishing and he was found. He knelt in front of the fisherman, gave him a small fortune, and apologized for his actions. Eventually, the fishermen had forgiven him. Instantly, the pain of loss he suffered.

At night he slept with a feeling of reconciliation diranjangnya and regretted his actions. He was sleeping peacefully. On the second day, come down mercy from their Lord. His hand healed back to normal thanks to the power of his Lord. Then the revelation came down to Moses: Moses, for my glory, my perfection, and my power, if a man is deprived of the right do not feel willing him, surely I would torture him all his life.

LEADER stronges

 Mohammad Suyanto

Self-analysis and the environment is a powerful weapon that a leader should possess. In the book The Art of War, Sun Tzu said: "He who knows himself and knows his enemy, he always won with ease. He who knows the heavens and the earth, he triumphed over everything. "Charlie Chaplin, British born film actor, had taken part in a contest like Charlie Chaplin. It turned out he just became the third winner. Important issue that can be drawn from these events is how well you know yourself and let others know you? And how trka and how you jujurkah respecting and listening to the heart or your feelings? Write Robert. K Cooper and Ayman Sawaf the Executive EQ. Winston Churchill mengataan "I'm always ready to learn, although I do not always like to be taught".

Logic CEO in the book, written by C. Ray Johnson, says the Oracle of Delphi "Know yourself. Identify the strengths and weaknesses of your own, stay close to your customers and employees, and give authority to other staff in the things that you perceive as your weaknesses. Stay always thought these things so you do not have a problem anymore. You have the opportunity to become a great leader. "

When he was in the glory and fame and has competed all over the world, Muhammad Ali one day's walk through a poor district in Harlem, New York, followed by a crowd of reporters. At the moment came to a garbage-strewn alley, he saw a homeless man who was lying exhausted on the edge of nselokan. Having requested that the reporters and photographers away, Ali bowed and crouching, to chat with that person. After Ali's saying goodbye and leaving, a reporter asked about the impression this bum to the "Ali The Greate". "She's Greatest," the bum said. "Why do you think so?" Asked a reporter. Bum replied that Ali asked him why he had to become homeless. When he tells the sad story he'd been through, he saw tears in the champion's eyes. So, looking at Ali's greatest sebaai is "When I cried to him. He was crying behind me. "

Prophet Isa a.s. said to Yahya bin Zakarya a.s. "If someone remind you with something and say about yourself correctly, then give thanks to God. If he told a lie about yourself, then add it rasya thanksgiving, because it has added savings to your deeds and you are a peaceful people. That is, that the good people that will be written on your behalf in record your deeds. "Said the Prophet Muhammad about a man, that he is a man strong and brave. Then the Prophet s.a.w. asked "How could such a thing?" The people replied "He's stronger than anyone, and no one challenged him unless he's struggling to defeat enemies.". He said: "People are strong brave people who can defeat himself, not someone who can beat others". Peminpin the strongest is a leader who can defeat himself.

MARKET DREAM

MARKET DREAM
Mohammad Suyanto

Eight of the ten world's richest people under the age of 40 years, called the market utilizing the Internet. There are several reasons why the companies they target the Internet market. First of all, the television audience began to migrate to the Internet. Since they moved the advertising media must be followed, with the assumption that any marketer's goal is to reach its target audience effectively and efficiently. Marketers recognize that they must make adjustments to its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often with leaves and other media. Second, to target the Internet market with ads that can be updated at any time with minimal cost: because the ads on the internet always look new. Third, the Internet market can reach potential buyers in a very large number in the global count. Fourth, the cost of online advertising is sometimes more expensive than television advertising, newspaper, or radio. Media advertising latter becomes more expensive because it is determined by the space will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper ad will be posted. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals. Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. The displacement of the amount of television that look very impressive. In addition to this fact is that Internet users are educated people and have very high incomes, so the logical if manjadi concluded that Internet explorer is a target that was envisioned by the marketers.

Beginning in 1998, this characteristic has convinced a large company that produces everything needed for consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made a real example of the Internet so powerful. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and place banner ads on a very interesting popular sites, such as www.espn.com. Within one year, the site can be done to match the sales of Toyota's sales 800 other sources.

LEARNING FROM FAILURE

LEARNING FROM FAILURE


Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.

In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.

GREAT COMPANY

In the book In Search of Excellence, written by Thomas J. Peters and Robert H. Waterman, Jr.., States that the factors that cause companies great, one of the key is "concern". Nothing more prominent theme in great companies than respect for the individual. A great company is a company that treats its human resources with respect and dignity. Companies who view their employees as partners and not as a tool. Instead the company is not successful, if you look at human resources as a tool. For example in the normal conditions for up company profits by doing layoffs on a large scale. If this is done then the company will not be successful in the long run. Several companies in Indonesia still sees man as a tool. The new issue was widely, having held the largest shares of foreign companies, but they are not losing money, but to increase profits to the employees laid off as a way out. Unless employees are given the freedom to opt out out of the company with certain severance payments, but not forced to layoffs. Corporate leaders who just thought the benefits of the company alone is a narrow minded, so that such companies are deviating from the 1945 Constitution, namely Article 33, the economy developed as a joint effort based on the principle of the family. So should the owners not the employees laid off, but the leadership of the company. The company also deviate from the Company Social Responsibility. Such companies clearly see the company as a tool of human resources and will not be successful in the long run. "A good company can know exactly where the productivity can be produced with good and without limit. Productivity comes from employee groups that challenged, empowered, have the spirit and appreciated. Productivity comes from each individual, making each person as part of every step taken and allow each person to think, have a role in the success of a company. In doing this, the productivity that we can not gradually but doubled "said Jack Welch, former CEO of General Electric. Meanwhile, Floris A. Maljers, while Unilever's CEO stated "the biggest obstacle faced by firms in the face of globalization is the limited human resources and not the capital resources". The success of the companies most admired world reflects the magic that is achieved with respect to human resources rather than manipulate the human resources and looking at human resources as a tool. Companies that are able to respect the human resource is a great company.
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