source by: www.entrepreneur.com
As the economy continues along its unsteady path, many small-business owners have been asking me what they can do to keep their businesses financially healthy over the coming months.
I recommend you start by leveraging the tools you already have, and making sure you're using them as efficiently and effectively as possible.
Take your e-mail marketing, for instance. When you stay in touch with your regular customers and subscribers--and send them valuable information--they'll view you as a credible resource, an expert in your field, and most important, someone who's watching out for their best interests.
And they'll reward you with their loyalty (and continued purchases).
But first you have to get those e-mails opened.
With floods of e-mail arriving every hour, most people are ruthless about deleting anything they even suspect won't interest them. Not only that, they're also just as likely to report unwanted e-mails as spam as they are to delete them. So if you're not writing compelling subject lines that get the e-mails opened, all your hard work is lost.
