Mohammad Suyanto
Abstract
Bezos is the founder of Amazon.com, which was originally just a book store .. Why is he named his company with Amazon?. Because "the Amazon River is the largest river in the world" said Jeff Bezos. What about the river Nile?. River Nile is the longest river in the world, when compared with the Amazon River water volume is only a tributary of the Amazon. Amazon River contains 20% of the world clean water, then had Jeff Bezos about his company would become the company that controls 20% of the world market. Amazon.com to open the E-Commernya site in July 1995, starting from the bookstore and then extended to the compact disk (CD) and then to the auction and now thousands of different products and different vendors. In the year 1996 to sell 15.7 million dollars and increased to 600 million dollars in 1998. Amazon.com reported on November 1 until December 23, 2002, consumers who do order in the world 56 million items to become the best online store in 2002 version of Yahoo magazine.
John F. Welch, Jr. (CEO) of General Electric said: "We use three operating principles for setting the atmosphere and attitudes at General Electric: no borders in all our behavior, speed in everything we do and stretch in every goal we set". behavior without borders unite the twelve major global businesses, each number one or number two in the market, into a vast laboratory of new ideas main products is, together with a general commitment to disseminate throughout the company. Speed is something not usually found in the company's registration General Electric, but at General Electric in the form of speed product development, design re-cycle (from order to delivery), set back the ability to reduce plant and equipment investment. Stretching means using dreams to set goals that exceed the targets set.
Yet many leaders do not have a spiritual element in life meraka vision, it is no wonder many leaders are seemingly happy, prosperous and abundant worldly success, but they live a meaningless void. The New York Times reported that real income has increased more than 16% for thirty years in America, but Americans who describe themselves as "very happy" actually in the same period has fallen from 36% to 29%. The Dalai Lama said "People can be much happier if only they'd share the wealth, share more friends, more fragrant names, positive things are inherited, and also less regret when they died later. They can say to yourself, at least I have used my money to help others, "wrote Howard C. Cutler in the book The Art of Happiness at Work.
Great leader who is not wallowing in wealth, even sleeping on a mat that marks on her body, friends with poverty and those who are weak, but his life is full of meaning Muhammad, who is a visionary leader to grace the whole of nature.
Foundation LEADERSHIP (1)
Mohammad Suyanto
Abstract
According to Drucker, the foundation of effective leadership is thinking about the vision and mission of the organization, define, and enforce a clear and real. Leaders set goals, determine priorities, and establish and monitor standards. Meanwhile, according to Tony Buzan in his book The Power of Spiritual intelligence, vision is defined as the ability to think or plan for the future wisely and imaginatively, using a mental picture of the situation can and may occur in the future.
"Leadership is the core of the strategy" said Jack Trout. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.
"A computer on every desk in every home, running Microsoft device" said Bill Gates. So when Bill Gates created the MS-DOS, it makes the Windows operating system as well as home use window (window) that causes Bill Gates became the world's richest entrepreneurs. It is not really true that only Bill Gates alone is responsible for placing PCs in offices and in homes around the world, but Bill Gates has a vision to see what is possible and the desire to turn that vision into reality.
Thomas Watson Sr.. company renamed Computing Tabulating Recording Company to International Business Machines (IBM), although not yet operate at internationally, but Thomas Watson had a vision that the company later became the company that operates internationally. When Watson called the International Business Machines (IBM) a lot of people when it was ridicule. Some even say that Watson gave the name of exaggerating the company. But now IBM is a modern company and its managers become role models to suit a white shirt, plain tie, the spirit of extraordinary selling. In 2003 this IBM Computer Company was selected as the most amazing world of Fortune magazine.
Abstract
According to Drucker, the foundation of effective leadership is thinking about the vision and mission of the organization, define, and enforce a clear and real. Leaders set goals, determine priorities, and establish and monitor standards. Meanwhile, according to Tony Buzan in his book The Power of Spiritual intelligence, vision is defined as the ability to think or plan for the future wisely and imaginatively, using a mental picture of the situation can and may occur in the future.
"Leadership is the core of the strategy" said Jack Trout. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea Walkman tetantang Morita.
"A computer on every desk in every home, running Microsoft device" said Bill Gates. So when Bill Gates created the MS-DOS, it makes the Windows operating system as well as home use window (window) that causes Bill Gates became the world's richest entrepreneurs. It is not really true that only Bill Gates alone is responsible for placing PCs in offices and in homes around the world, but Bill Gates has a vision to see what is possible and the desire to turn that vision into reality.
Thomas Watson Sr.. company renamed Computing Tabulating Recording Company to International Business Machines (IBM), although not yet operate at internationally, but Thomas Watson had a vision that the company later became the company that operates internationally. When Watson called the International Business Machines (IBM) a lot of people when it was ridicule. Some even say that Watson gave the name of exaggerating the company. But now IBM is a modern company and its managers become role models to suit a white shirt, plain tie, the spirit of extraordinary selling. In 2003 this IBM Computer Company was selected as the most amazing world of Fortune magazine.
LEARNING FROM FAILURE OF ABRAHAM LINCOLN
Mohammad Suyanto
Abstract
Abraham Lincoln was born of peasant families in rural Kentucky in 1809. When 5-year-old helped his father cast a watermelon seeds in fields. Not long after these melon seeds brought water, he cried. "Do not cry dear, we do again. Do not throw any difficulties, we should not give up. We must try to succeed, this is the spirit which must have a pioneer "said his father. Abraham Lincoln grew up in a difficult environment, forced to quit school when the new master 26 letters and 10 digits. "Good-bye Mr. Teacher!. I actually still want to learn more "he told his teacher. He should follow his parents to move house. "Land is not is not ours anymore, we are forced to move" his father said.
When she was 9 years old, her mother was seriously ill milk disease. His mother told "Sarah, you have to keep your brother and you Abra, you can not read a holy book for you! Be Satria ". A moment later "........." mothers Abraham cried tears while hugging his mother who had left him forever. Now Sarah and Abraham grew up without a mother. Loneliness enveloped them. Finally his father decided to leave. They both lived in the house, not knowing his father would be where and when to return. Life is difficult to face Sarah and Abraham.
Three weeks later, her father arrived with the new mother and new brother and start loneliness turns into joy. Zest for life and eventually comes back to continue their education. Home from school he helped his family. Tetangganyapun amazed to see the hard work of Abraham. Finally asking for help to be a little reward. After Abraham knew the writing, everywhere he brought a book. Book a dream he was a history of George Washington, first American president. At the age of 17 years, most beloved sister, Sarah died. Grief never out of Abraham Lincoln.
To help the family needs anything Abra work. Abraham Lincoln initially worked as a railway cutting, ship drivers, shopkeepers, postal delivery and surveyor before becoming a lawyer. Abraham Lincoln is the peminpin learn from failure. The first failure began when he was in business in 1931. Defeated in the Legislature in 1832. In 1833, having failed again in business and suffered a broken spirit in 1836. Abraham Lincoln failed to occupy the electoral college in 1840 and failed to become a member of Congress in 1846 and failed to become a member of the Senate Council 1855. In 1856, Lincoln failed to become president and the Senate failed to Council in 1858. Finally inaugurated as President of the United States to 16 and one of the successful president in American history.
Abstract
Abraham Lincoln was born of peasant families in rural Kentucky in 1809. When 5-year-old helped his father cast a watermelon seeds in fields. Not long after these melon seeds brought water, he cried. "Do not cry dear, we do again. Do not throw any difficulties, we should not give up. We must try to succeed, this is the spirit which must have a pioneer "said his father. Abraham Lincoln grew up in a difficult environment, forced to quit school when the new master 26 letters and 10 digits. "Good-bye Mr. Teacher!. I actually still want to learn more "he told his teacher. He should follow his parents to move house. "Land is not is not ours anymore, we are forced to move" his father said.
When she was 9 years old, her mother was seriously ill milk disease. His mother told "Sarah, you have to keep your brother and you Abra, you can not read a holy book for you! Be Satria ". A moment later "........." mothers Abraham cried tears while hugging his mother who had left him forever. Now Sarah and Abraham grew up without a mother. Loneliness enveloped them. Finally his father decided to leave. They both lived in the house, not knowing his father would be where and when to return. Life is difficult to face Sarah and Abraham.
Three weeks later, her father arrived with the new mother and new brother and start loneliness turns into joy. Zest for life and eventually comes back to continue their education. Home from school he helped his family. Tetangganyapun amazed to see the hard work of Abraham. Finally asking for help to be a little reward. After Abraham knew the writing, everywhere he brought a book. Book a dream he was a history of George Washington, first American president. At the age of 17 years, most beloved sister, Sarah died. Grief never out of Abraham Lincoln.
To help the family needs anything Abra work. Abraham Lincoln initially worked as a railway cutting, ship drivers, shopkeepers, postal delivery and surveyor before becoming a lawyer. Abraham Lincoln is the peminpin learn from failure. The first failure began when he was in business in 1931. Defeated in the Legislature in 1832. In 1833, having failed again in business and suffered a broken spirit in 1836. Abraham Lincoln failed to occupy the electoral college in 1840 and failed to become a member of Congress in 1846 and failed to become a member of the Senate Council 1855. In 1856, Lincoln failed to become president and the Senate failed to Council in 1858. Finally inaugurated as President of the United States to 16 and one of the successful president in American history.
STRATEGY IS THE LAST LIFE
Mohammad Suyanto
Abstract
According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations of large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.
Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, be different, competition, specialization, simplicity, realitas.Use leadership and good strategy is how to survive in a competitive world. Key to success is to understand the basics of business. Basic business number one is to design and maintain a clear strategy and focused. "We've long been a very successful company, but success could be the worst enemy. We want to be careful that we are not too confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach every day with a healthy dissatisfaction with the status quo "said Arnold Langbo, CEO of Kellogg Company.
Abstract
According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations of large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.
Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, be different, competition, specialization, simplicity, realitas.Use leadership and good strategy is how to survive in a competitive world. Key to success is to understand the basics of business. Basic business number one is to design and maintain a clear strategy and focused. "We've long been a very successful company, but success could be the worst enemy. We want to be careful that we are not too confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach every day with a healthy dissatisfaction with the status quo "said Arnold Langbo, CEO of Kellogg Company.
Sumbangkan terjemahan yang lebih baikSIMPLICITY AS A STRATEGY
Mohammad Suyanto
Abstract
Simplicity is one of the core strategy. Mastering one word in the head, a simple word to achieve competitive advantage. Emery Air Freight, stand 1946 is the first air cargo company in the world. Emery trapped, rather than focusing on a particular cargo services, cargo services even offer any. Overnight cargo services, services for two days, a small packet service and a large package of services. Whatever you send Emery will serve him. In the early 1970s the Federal Express is a new player struggling in the delivery business. But with the brilliant CEO Fred Smith makes a strategy that focuses on delivery of goods semalan (overnight) only. The word "last night (overnight)" this is what led to the triumph of Federal Express.
Volvo has one word security (safety) in the minds of consumers. The result, a few decades ago have become a Volvo luxury car sales in Europe and the highest in the American States. When the brand has had a simple word that is easy to remember, it is difficult for competitors to take the word. Can you produce a safer car from Volvo?. Maybe you can produce safer cars from Volvo, like a Saab, Audi, and Mercedes Benz, but in the minds of consumers who have a simple word safety, was Volvo.
BMW uses simple words that are driving to complete the ultimate driving machine (a nice car driving). With this simplicity becomes mobilo BMW European luxury with the second highest sales in the United States.
"One of the most destructive tendencies during the last 40 years is the belief that if you are easily understood, your vulgar language. When I was growing up, economists, physicists, psychologists, leaders in all disciplines will always try to make themselves easily understood. Einstein spent year after year with three different assistants to create his theory of relativity is understood by a layman. John Maynand Keynespun strive to make economic theories easily understood "komentarter Drucker in his book The effective executive. "Strategic ideas were great almost always appears with the simple words" writes Jack Trout of Trout On Stratey book.
Abstract
Simplicity is one of the core strategy. Mastering one word in the head, a simple word to achieve competitive advantage. Emery Air Freight, stand 1946 is the first air cargo company in the world. Emery trapped, rather than focusing on a particular cargo services, cargo services even offer any. Overnight cargo services, services for two days, a small packet service and a large package of services. Whatever you send Emery will serve him. In the early 1970s the Federal Express is a new player struggling in the delivery business. But with the brilliant CEO Fred Smith makes a strategy that focuses on delivery of goods semalan (overnight) only. The word "last night (overnight)" this is what led to the triumph of Federal Express.
Volvo has one word security (safety) in the minds of consumers. The result, a few decades ago have become a Volvo luxury car sales in Europe and the highest in the American States. When the brand has had a simple word that is easy to remember, it is difficult for competitors to take the word. Can you produce a safer car from Volvo?. Maybe you can produce safer cars from Volvo, like a Saab, Audi, and Mercedes Benz, but in the minds of consumers who have a simple word safety, was Volvo.
BMW uses simple words that are driving to complete the ultimate driving machine (a nice car driving). With this simplicity becomes mobilo BMW European luxury with the second highest sales in the United States.
"One of the most destructive tendencies during the last 40 years is the belief that if you are easily understood, your vulgar language. When I was growing up, economists, physicists, psychologists, leaders in all disciplines will always try to make themselves easily understood. Einstein spent year after year with three different assistants to create his theory of relativity is understood by a layman. John Maynand Keynespun strive to make economic theories easily understood "komentarter Drucker in his book The effective executive. "Strategic ideas were great almost always appears with the simple words" writes Jack Trout of Trout On Stratey book.
STRATEGY IS THE PERCEPTION
Mohammad Suyanto
Abstract
According to Jack Trout in his book Trout on Strategy, one of the core of the strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy. Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or lainyang activity requires mass communication. Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people. But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.
Basically there are changes that will be performances with the aim of ensuring a more valuable position in the perception of potential customers. Merupakah also positioning the first body of thought that are designed to hold a hearing problem in our society who flooded information. The only defense a person has in society is a very simple idea. So the best approach to be taken someone in the community is a simple message. John Sculley, former chairman of Apple Computer says "Everything we have learned in the industrial era tend to create more severe complications. I think more and more people are aware that you have to do to simplify, not vice versa. This idea is very Asian, that simplicity is the ultimate sophistication ".
ProXL use the word "not just talk", Polytron with "The others through" and RCTI "Add right". Who won the perception of the consumer's mind is winning the competition, because the perception is one of the core of the strategy ..
Abstract
According to Jack Trout in his book Trout on Strategy, one of the core of the strategy is the perception. Company a competitive advantage, in fact are the hallmarks of communication. So the problem is a problem in competing in the communication. Positioning strategy is in fact the communication strategy. Advertising is a form of communication, from the standpoint of recipients, built in a low appreciation. If you succeed in the advertising, you're likely to succeed in business, religion, political or lainyang activity requires mass communication. Positioning is a concept that changed the authenticity of the ad, a simple concept that makes people face difficulties in understanding its power. Positioning starts with a product, goods, services, companies, or people. But positioning is not something you do with the product. Positioning is something you do to prospective customers mind, which is placing the product on the prospect's mind. So a mistake when calling this concept as "product positioning". Just as you do something about the physical product. Was also wrong if the positioning does not involve a change. But these changes are changes to the name, price and packaging of the product rather than as a whole.
Basically there are changes that will be performances with the aim of ensuring a more valuable position in the perception of potential customers. Merupakah also positioning the first body of thought that are designed to hold a hearing problem in our society who flooded information. The only defense a person has in society is a very simple idea. So the best approach to be taken someone in the community is a simple message. John Sculley, former chairman of Apple Computer says "Everything we have learned in the industrial era tend to create more severe complications. I think more and more people are aware that you have to do to simplify, not vice versa. This idea is very Asian, that simplicity is the ultimate sophistication ".
ProXL use the word "not just talk", Polytron with "The others through" and RCTI "Add right". Who won the perception of the consumer's mind is winning the competition, because the perception is one of the core of the strategy ..
LEADERSHIP AS A STRATEGY
Mohammad Suyanto
Abstract
The essence of strategy is leadership. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea of the Walkman Morita.
"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter
Abraham Zaleznik of Harvard Business School, argues that leaders and managers is very different. They differ in motiv, personal history, ways of thinking and acting. Managers tend to take the attitude of impersonal, no not passive, for the purpose, while the leader took personal attitudes and activism toward the goal. Managers tend to view work as a process that allows, include a combination of people and ideas interact to define strategies and make decisions. Leaders work from a position of high risk, often temperamental they are looking for risk and danger, especially if the opportunities and rewards appear high. Managers prefer to work with people, they avoid activities alone because the activity makes them anxious. They relate to people according to the role they play in a sequence of events or in the decision making process. Leaders who consider the idea, associated with people in a more intuitive and empathetic.
John Kotter argues that leadership is different from management. Manajamen it comes to complexity, to produce order and consistency Tib by drafting formal plans, designing a strict organization and monitor the results through benchmarking with the plan. Leadership on the other hand, it comes to cope with change. Leaders establish direction by developing a vision for the future, able to synergize with the people communicate and inspire them to overcome obstacles
Abstract
The essence of strategy is leadership. No one will follow you if you do not know where to be moved. Akio Morita Sony gives direction to find new markets with the title "pioneer spirit". "Sony is a pioneer and was never intended to follow the others. Through progress, Sony wants to serve the whole world. Sony will always be the inventor of the unknown. Sony has a principle of respect and support the ability of a person and always brought the best out of someone. This is a vital force for the Sony "Morita said. Sony created the handycam, the first home video recorder and floppy disk. The most famous success was the idea of the Walkman Morita.
"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter
Abraham Zaleznik of Harvard Business School, argues that leaders and managers is very different. They differ in motiv, personal history, ways of thinking and acting. Managers tend to take the attitude of impersonal, no not passive, for the purpose, while the leader took personal attitudes and activism toward the goal. Managers tend to view work as a process that allows, include a combination of people and ideas interact to define strategies and make decisions. Leaders work from a position of high risk, often temperamental they are looking for risk and danger, especially if the opportunities and rewards appear high. Managers prefer to work with people, they avoid activities alone because the activity makes them anxious. They relate to people according to the role they play in a sequence of events or in the decision making process. Leaders who consider the idea, associated with people in a more intuitive and empathetic.
John Kotter argues that leadership is different from management. Manajamen it comes to complexity, to produce order and consistency Tib by drafting formal plans, designing a strict organization and monitor the results through benchmarking with the plan. Leadership on the other hand, it comes to cope with change. Leaders establish direction by developing a vision for the future, able to synergize with the people communicate and inspire them to overcome obstacles
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