Mohammad Suyanto
Abstract
According to Gary Hamel, fulfillment & support strategy is an element of customer interface. the third element in the business concept in the era of difficult. Elements of Fulfillment & support strategy refers to the company's strategy to enter the market, how to reach the consumer, what kind of customer service offered and how the level of service provided.
Companies that make revolution strategies, such as Google.com, ThinkFree.com, Hotmail.com and Nokia. Google.com is a remarkable phenomenon on the Internet, by providing a search engine for free to consumers. Earnings obtained from ads is astounding. At the age of barely 10 years, this company has cash of more than 8 billion dollars and its market capitalization reached more than 100 billion dollars that could be said richer than small countries.
ThinkFree.com using strategies by allowing the user to save important data on the Web and working on their Microsoft Office documents through any computer. Hotmail.com using the strategy to perform services for free e-mail which is accessible from any computer anywhere and to make the software work properly need not be download.Dalam period of 18 months went from 0 to 10 million users, mid-1999, Hotmail service to reach 40 million users and outperformed the previous leader, AOL's 18 million users only.
Hotmail eventually acquired by Microsoft and in early May 2007 users has reached 230 million and serve the e-mails 100 million per day. Hotmail current strategy in an e-mail service relies on speed, reliability, ease of use and easy integration with Internet services and other communications. Currently Hotmail became the largest company in the world and famous e-mail service, web-based.
Nokia is a small company that is not known and comes from the outskirts of the north pole that previously only produces snow tires and rubber boots. Nokia uses the strategy to change the analog to digital technology and capable of understanding the customer sales in 1994 reached only 26 million, but exploded to 300 million in 1999, so that Nokia could mengunggulu Motorola is the market leader until 1997. In 2006, sales of Nokia reached 41.1 billion euros and 5.5 billion euro profit. Now Nokia is a high-tech company with the fastest growth in Europe and eventually became the world's number one in mobile industry.
Designing PACKAGING STRATEGIES (2)
Mohammad Suyanto
Abstract
Packaging should also have an emotional appeal (an elegant, prestige, fun, funny, nostalgic, exciting, and so forth) through the use of color, shape, packaging materials and other equipment. In the process information and choose a variety of alternative products, we can classify consumers into two groups. The first group is the consumers who process information and choose a variety of products with a reasonable alternative, so use common sense, systematic and reasoned.
The second group is the consumer to the contrary, that consumers who use emotion in pursuit of fun, fantasy and feelings. Thus, when consumers make decisions based on such objectives have the best product or make choices carefully, then the package must provide real information to facilitate comprehensive consumer choice.
Whereas if the product is made for fun or hobby, fantasy and touch the feelings, then the package should contain emotional content requirements to enable the purchase behavior. Even some products do a combination of rational and emotional. Packaging is made rational and emotional kobinasi simultaneously appeal to common sense and symbolic needs of consumers.
Yum Yum packaging uses emotional appeal to the packaging showing a tiger-shaped head of a child who rejoiced in eating Yum Yum and decorated with a rainbow beside him. There are forms of the cub's head is red, green, yellow and so on, so attractive to small children. Sedap noodle packaging also uses a combination of charm by displaying a red plastic, yellow for chicken noodle soup taste onion, red and green to slightly yellow noodle soup and sauce taste red and yellow and green for a little taste noodle soup chicken curry. The third container is made Sedaap Instant Noodles and writing and a picture of halal noodles that have been served and the smoke coming out of the noodles with the word 'obviously felt Sedapnya', so that people interested in buying.
However some packages using the emotional appeal of sex appeal, the case has nothing to do with sex. Such packaging will get a negative response, even according to Eric Schulz is one of the sins of advertising. Packaging with sex appeal tends to be avoided by parents who have young children, resulting in products with packaging that is not purchased sepert. More darti was packaged with sex appeal often violate ethical or religious guidance. Proved packaging with less sex appeal than successful in selling packaged with other attractions. Perhaps not blessed by God.
Abstract
Packaging should also have an emotional appeal (an elegant, prestige, fun, funny, nostalgic, exciting, and so forth) through the use of color, shape, packaging materials and other equipment. In the process information and choose a variety of alternative products, we can classify consumers into two groups. The first group is the consumers who process information and choose a variety of products with a reasonable alternative, so use common sense, systematic and reasoned.
The second group is the consumer to the contrary, that consumers who use emotion in pursuit of fun, fantasy and feelings. Thus, when consumers make decisions based on such objectives have the best product or make choices carefully, then the package must provide real information to facilitate comprehensive consumer choice.
Whereas if the product is made for fun or hobby, fantasy and touch the feelings, then the package should contain emotional content requirements to enable the purchase behavior. Even some products do a combination of rational and emotional. Packaging is made rational and emotional kobinasi simultaneously appeal to common sense and symbolic needs of consumers.
Yum Yum packaging uses emotional appeal to the packaging showing a tiger-shaped head of a child who rejoiced in eating Yum Yum and decorated with a rainbow beside him. There are forms of the cub's head is red, green, yellow and so on, so attractive to small children. Sedap noodle packaging also uses a combination of charm by displaying a red plastic, yellow for chicken noodle soup taste onion, red and green to slightly yellow noodle soup and sauce taste red and yellow and green for a little taste noodle soup chicken curry. The third container is made Sedaap Instant Noodles and writing and a picture of halal noodles that have been served and the smoke coming out of the noodles with the word 'obviously felt Sedapnya', so that people interested in buying.
However some packages using the emotional appeal of sex appeal, the case has nothing to do with sex. Such packaging will get a negative response, even according to Eric Schulz is one of the sins of advertising. Packaging with sex appeal tends to be avoided by parents who have young children, resulting in products with packaging that is not purchased sepert. More darti was packaged with sex appeal often violate ethical or religious guidance. Proved packaging with less sex appeal than successful in selling packaged with other attractions. Perhaps not blessed by God.
Designing PACKAGING STRATEGIES (1)
Mohammad Suyanto
Abstract
Physical or tangible products require packaging in order to create certain benefits such as protection, convenience, economic benefit and promotion. Marketers should develop a packaging concept, and then test it in terms of function and psychology, in order to achieve the goals to achieve, and in accordance with government policy or regulation. Package should attract attention, because the packaging describes the brand image.
Packaging must be able to provide the product structure information, benefits, and additional information, which encourages consumers to try to buy, encouraged to purchase and provide a way of re-use products. The formation of a good package to have four features. To evaluate the four special packaging can be used model Visibility, Information, Emotional appeal, Workability (VIEW).
Visibility (Visibility) associated with the ability to attract attention. Visibility goal is to have a package that stands out compared to others such as bright colors, sizes, graphics and new forms, such as tea Sosro bottle with a distinctive clear bottle, so the color looks in the bottle of tea and read Sosro above the red circle and the bottom The bottles marked with the symbol R in a white circle and the writing Sosro owned. There is also writing SNI, Composition: extra tea, sugar, water, no dye, no preservatives. Close the bottle labeled red white Sosro.
Information (Information) associated with product use instruction, a variety of advantages, slogans, as well as additional information that is written on the packaging. Useful information in the package to stimulate trial purchases, encourage repeat purchase behavior and provide various instructions. Suppose the plastic packaging from Nu Green Tea coated light green sticker yellowish. Near the neck of the bottle there is a red circle around the bottle labeled Total Rewards Direct Thousands of 1,000,000,000 and made a total cash prize of 1 billion rupiah white. Under the circle is written in red Nu Green Tea Green Tea Beverages green, underneath there are writings and drawings honey bee hive, there are also the materials used and the labels HALAL. On the other hand there are also written in red Nu Green Tea, green and underneath there is a surprise Nu writing and writing 1 Billion Gain 3 great prizes and thousands of IDR 100,000,000 prize draw and direct without writing a way to get the prize. Other information, such as information technology, nutritional value information, company logo, website address and phone number of his customer service. Orange lid, if you do not get a gift, then closed it behind a sign Do not give up.
Abstract
Physical or tangible products require packaging in order to create certain benefits such as protection, convenience, economic benefit and promotion. Marketers should develop a packaging concept, and then test it in terms of function and psychology, in order to achieve the goals to achieve, and in accordance with government policy or regulation. Package should attract attention, because the packaging describes the brand image.
Packaging must be able to provide the product structure information, benefits, and additional information, which encourages consumers to try to buy, encouraged to purchase and provide a way of re-use products. The formation of a good package to have four features. To evaluate the four special packaging can be used model Visibility, Information, Emotional appeal, Workability (VIEW).
Visibility (Visibility) associated with the ability to attract attention. Visibility goal is to have a package that stands out compared to others such as bright colors, sizes, graphics and new forms, such as tea Sosro bottle with a distinctive clear bottle, so the color looks in the bottle of tea and read Sosro above the red circle and the bottom The bottles marked with the symbol R in a white circle and the writing Sosro owned. There is also writing SNI, Composition: extra tea, sugar, water, no dye, no preservatives. Close the bottle labeled red white Sosro.
Information (Information) associated with product use instruction, a variety of advantages, slogans, as well as additional information that is written on the packaging. Useful information in the package to stimulate trial purchases, encourage repeat purchase behavior and provide various instructions. Suppose the plastic packaging from Nu Green Tea coated light green sticker yellowish. Near the neck of the bottle there is a red circle around the bottle labeled Total Rewards Direct Thousands of 1,000,000,000 and made a total cash prize of 1 billion rupiah white. Under the circle is written in red Nu Green Tea Green Tea Beverages green, underneath there are writings and drawings honey bee hive, there are also the materials used and the labels HALAL. On the other hand there are also written in red Nu Green Tea, green and underneath there is a surprise Nu writing and writing 1 Billion Gain 3 great prizes and thousands of IDR 100,000,000 prize draw and direct without writing a way to get the prize. Other information, such as information technology, nutritional value information, company logo, website address and phone number of his customer service. Orange lid, if you do not get a gift, then closed it behind a sign Do not give up.
NEW BUSINESS RULES
Mohammad Suyanto
Abstract
Organizations must make changes to adjust to the competitive environment. Changes to do with about making something else. Technology, competition, economic shocks, social change, ecological change, the labor force and world politics is a force driving change. Advanced information technology can change the way competitive, thus increasing the company's competitive advantage. The existence of the internet makes geographical boundaries almost meaningless.
In any industry, whether industrial or international domistik, whether producing goods or services, competition rules contained in the five competitive factors, namely the entry of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among competitors existing (Porter, 1985). Porter-style competition needs to be changed with the new competition rules that need to be aware of three things.
First, the new economy or digital economy, which encroached on the market a revolutionary company, such as Amazon.com that formerly only the bookstore, but now sells a variety of products. eBay auction is only used on the internet, but now a variety of products sold. Even some added features, such as PayPal, which allows individuals or companies to pay online. Facility that allows Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that allows users to compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Online Claaified designed for people who meet, exchange ideas, do business together at the local level.
Second, the loss of the best workers, for example, employees who previously worked at large companies, like AT & T, IBM, Xerox moved to Google, Amazon, eBay and so on. Third, the company's best assets seized revolutionary, such as eBay that used only a small company, is now able to acquire Butterfield & Butterfield auction house which is the third largest in the United States. Vodafone's new 12-year-old can afford to buy the company's oldest, largest and most proud of in Germany. Google the same age as Vodafone already has a market capitalization of more than 900 billion dollars and has acquired many companies.
Perhaps we do not know companies like Akamai Technologies, iMergent, Palomar Medical Technologies, Intergital Communications, CyberSource, Perficient, Lam Research, Ceradyne, F5 Networks and Armor Holdings. Though the company is the company's 10 fastest growing in the world.
Abstract
Organizations must make changes to adjust to the competitive environment. Changes to do with about making something else. Technology, competition, economic shocks, social change, ecological change, the labor force and world politics is a force driving change. Advanced information technology can change the way competitive, thus increasing the company's competitive advantage. The existence of the internet makes geographical boundaries almost meaningless.
In any industry, whether industrial or international domistik, whether producing goods or services, competition rules contained in the five competitive factors, namely the entry of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among competitors existing (Porter, 1985). Porter-style competition needs to be changed with the new competition rules that need to be aware of three things.
First, the new economy or digital economy, which encroached on the market a revolutionary company, such as Amazon.com that formerly only the bookstore, but now sells a variety of products. eBay auction is only used on the internet, but now a variety of products sold. Even some added features, such as PayPal, which allows individuals or companies to pay online. Facility that allows Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that allows users to compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Online Claaified designed for people who meet, exchange ideas, do business together at the local level.
Second, the loss of the best workers, for example, employees who previously worked at large companies, like AT & T, IBM, Xerox moved to Google, Amazon, eBay and so on. Third, the company's best assets seized revolutionary, such as eBay that used only a small company, is now able to acquire Butterfield & Butterfield auction house which is the third largest in the United States. Vodafone's new 12-year-old can afford to buy the company's oldest, largest and most proud of in Germany. Google the same age as Vodafone already has a market capitalization of more than 900 billion dollars and has acquired many companies.
Perhaps we do not know companies like Akamai Technologies, iMergent, Palomar Medical Technologies, Intergital Communications, CyberSource, Perficient, Lam Research, Ceradyne, F5 Networks and Armor Holdings. Though the company is the company's 10 fastest growing in the world.
SPIRITUAL CAPITAL
Mohammad Suyanto
Abstract
According to Danah Zohar and Ian Marshall, spiritual intelligence (SQ) is the intelligence that we use to embrace the meaning, value, and the deepest purpose of our highest motivation. Spiritual intelligence is a way to use the meaning, values, goals and motivation in the process of thinking in the decisions we make and the actions we should do. Spiritual intelligence is a moral intelligence that provides innate ability to distinguish right from wrong. Spiritual intelligence is the intelligence that brings the truth, goodness, beauty, justice and love in life. Corporate leaders are expected to use spiritual intelligence to build spiritual capital (the spiritual capital / SC) in a company that makes a sustainable corporate culture. Spiritual capital will change dramatically the company culture and will change the fundamental business processes are, which is expected to change the world.
Spiritual capital-based companies will always put the vision, mission and strategy in the context of meaning and value of a broader and introspection which is always ultimately save lives, improve quality of life, improve the level of education, health, communications, human needs, preserving the global environment and recover consciousness and cooperation excellence, pride in serving and so on. Spiritual capital-based companies, saw a business is a human purpose and the wider part of the service of God. They feel a part and responsibility to society, earth and life itself as a service to God or worship. Spiritual capital-based company is a company that cares, celebrating diversity, character, flexible and proactive and try to give a positive response every bad situation. In addition, capital-rich companies will maintain a spiritual attitude of humility and devotion have a high spirit and always raises questions why the company was created. Cooperative Bank in the UK always make the investments it makes the ethics-based customer deposits to 5-fold and contribute 15-18% profit.
At Starbucks, the executives argued that the social responsibility of the schools, clinics and flexible prices cause employees home to work at the company and each additional 1% for the employee an additional annual profit of 100,000 U.S. dollars. Grameen Bank is a bank for the poor.
Abstract
According to Danah Zohar and Ian Marshall, spiritual intelligence (SQ) is the intelligence that we use to embrace the meaning, value, and the deepest purpose of our highest motivation. Spiritual intelligence is a way to use the meaning, values, goals and motivation in the process of thinking in the decisions we make and the actions we should do. Spiritual intelligence is a moral intelligence that provides innate ability to distinguish right from wrong. Spiritual intelligence is the intelligence that brings the truth, goodness, beauty, justice and love in life. Corporate leaders are expected to use spiritual intelligence to build spiritual capital (the spiritual capital / SC) in a company that makes a sustainable corporate culture. Spiritual capital will change dramatically the company culture and will change the fundamental business processes are, which is expected to change the world.
Spiritual capital-based companies will always put the vision, mission and strategy in the context of meaning and value of a broader and introspection which is always ultimately save lives, improve quality of life, improve the level of education, health, communications, human needs, preserving the global environment and recover consciousness and cooperation excellence, pride in serving and so on. Spiritual capital-based companies, saw a business is a human purpose and the wider part of the service of God. They feel a part and responsibility to society, earth and life itself as a service to God or worship. Spiritual capital-based company is a company that cares, celebrating diversity, character, flexible and proactive and try to give a positive response every bad situation. In addition, capital-rich companies will maintain a spiritual attitude of humility and devotion have a high spirit and always raises questions why the company was created. Cooperative Bank in the UK always make the investments it makes the ethics-based customer deposits to 5-fold and contribute 15-18% profit.
At Starbucks, the executives argued that the social responsibility of the schools, clinics and flexible prices cause employees home to work at the company and each additional 1% for the employee an additional annual profit of 100,000 U.S. dollars. Grameen Bank is a bank for the poor.
STRATEGY OF A Champion
Mohammad Suyanto
Abstract
Many companies today use a similar strategy or strategies the company is merged or convergent. If this is what we do at our company it is predictable that our incomes are not much different from a competitor. Gallup conducted a survey asking whether the strategy of competitors more similar or different to the 500 CEOs in America. Answer Most of these CEOs is their strategy similar to the strategy of competitors. Pursed strategy for approaching the same recipe for success is always the same replicated by many companies. Thus, their strategy could not avoid the convergence strategy.
Imitating the computer company Dell to sell systems made to order. But the results must be mediocre, not a computer company can make a jump, let alone fly. Imitate car manufacturer Toyota lean technology, then the income will not soar. Department Store imitate Wal-Mart as a case study in logistics management, it also can boost profits not very adequate.
Use of resources from outside the company (outsourcing) is also another force that causes a convergence strategy. When companies outsource, the reach of differentiation or differences in growing competition narrows. So Dell Computer never outsource the core processes and information technology, Enterprise Resource Planning (ERP) it. Dell's business model is based on creating a unique advantage of information technology, which is not so easily done with a solution from outside.
Companies are allowed to imitate the success of other companies, but not with exactly the same or similar, but it must have something different or differentiation strategy. Airlines in the United States, like American Airlines has an annual revenue growth of only 5.4%, Northwest Airlines is only 4.6%, Delta Airlines is only 6.2%, 6.3% United Airlines, but Southwest Airlines reaches 16.7% . Why does Southwest Airlines have different growth with other airlines? The answer is simple, namely Southwest Airlines has a different strategy. Southwest Airlines makes a different strategy with regard airlines "such as transporting cattle" pramugari the pilot and full of humor, no booked seats, no food, no room is magnificent and there is no in-flight entertainment service.
"In general, the champions who can bounce the company almost certainly has a different strategy. Though they faced competition, but they have a unique target market, positioning (positioning) is unique, the value of unique products, unique assets and capabilities that unikî said Gary Hamel in his book Leading the Revolution.
Abstract
Many companies today use a similar strategy or strategies the company is merged or convergent. If this is what we do at our company it is predictable that our incomes are not much different from a competitor. Gallup conducted a survey asking whether the strategy of competitors more similar or different to the 500 CEOs in America. Answer Most of these CEOs is their strategy similar to the strategy of competitors. Pursed strategy for approaching the same recipe for success is always the same replicated by many companies. Thus, their strategy could not avoid the convergence strategy.
Imitating the computer company Dell to sell systems made to order. But the results must be mediocre, not a computer company can make a jump, let alone fly. Imitate car manufacturer Toyota lean technology, then the income will not soar. Department Store imitate Wal-Mart as a case study in logistics management, it also can boost profits not very adequate.
Use of resources from outside the company (outsourcing) is also another force that causes a convergence strategy. When companies outsource, the reach of differentiation or differences in growing competition narrows. So Dell Computer never outsource the core processes and information technology, Enterprise Resource Planning (ERP) it. Dell's business model is based on creating a unique advantage of information technology, which is not so easily done with a solution from outside.
Companies are allowed to imitate the success of other companies, but not with exactly the same or similar, but it must have something different or differentiation strategy. Airlines in the United States, like American Airlines has an annual revenue growth of only 5.4%, Northwest Airlines is only 4.6%, Delta Airlines is only 6.2%, 6.3% United Airlines, but Southwest Airlines reaches 16.7% . Why does Southwest Airlines have different growth with other airlines? The answer is simple, namely Southwest Airlines has a different strategy. Southwest Airlines makes a different strategy with regard airlines "such as transporting cattle" pramugari the pilot and full of humor, no booked seats, no food, no room is magnificent and there is no in-flight entertainment service.
"In general, the champions who can bounce the company almost certainly has a different strategy. Though they faced competition, but they have a unique target market, positioning (positioning) is unique, the value of unique products, unique assets and capabilities that unikî said Gary Hamel in his book Leading the Revolution.
KEY TO SUCCESS COMPANY
Mohammad Suyanto
Abstract
Company wants its customers loyal. Loyalty is a state of mind, a subjective concept and the concept is best defined by the customers themselves. Aspects of customer loyalty that is often overlooked and rarely measured is the emotional relationship between a loyal customer with the company. Customers who have a true loyalty to feel the emotional bond with the company. Loyal Customers say that the growing feeling when doing business with the company that makes them continue to do business with the company. Emotional bond is what makes customers become loyal and encourage business and give recommendations.
The importance of emotional ties, then the company should focus on how they treat customers and how to foster positive feelings in customers. Creating positive emotions and feelings is the main thing is to do business. The lack of positive emotions make repeat sales to be only a mechanical activity, the usual behavior that makes the customer there is no real reason to stay and continue to do business with the company.
True customer loyalty is not possible without an emotional connection created. Loyalty is evidence of emotional buying behavior transforms into a relationship again. If the customer does not feel any love or closeness with these companies, the relationship between the customer and the company does not have the characteristic.
If it has loyal customers, typically in their heart will call, for example, the fruit shop where shoppers will be referred to as the shop my people. Supermarket where shopping is Supermarketku. Elektronikku store, shoe store and so on. The experience also taught my family so. My family had a fruit shop that we always loyal to buy in the store, the store is located in IB Road Ground. Every time I come often, the owner handed me an orange sweet to me, saying "This is sweet sir". I am greeted with a smile, I thank you. It is opening doors of communication that is the beginning of creating an emotional relationship. "Mr. KR print titled my business Weapons cut. This I put on my desk "fruit shop owner said that he showed my writing is posted on his desk. "This is my practice lo sir", he said. "Good luck" I said. "Thank you sir. Pak Yanto today to lecture where? If there is a lecture today, I want to come sir. Me want to listen to his lecture ", asked the store owner. The key to success for many companies lies in transforming the relationship into the relationship of behavior that characterized positive emotions ", said James G Barnes in his book Secrets of Customer Relationship Management
Abstract
Company wants its customers loyal. Loyalty is a state of mind, a subjective concept and the concept is best defined by the customers themselves. Aspects of customer loyalty that is often overlooked and rarely measured is the emotional relationship between a loyal customer with the company. Customers who have a true loyalty to feel the emotional bond with the company. Loyal Customers say that the growing feeling when doing business with the company that makes them continue to do business with the company. Emotional bond is what makes customers become loyal and encourage business and give recommendations.
The importance of emotional ties, then the company should focus on how they treat customers and how to foster positive feelings in customers. Creating positive emotions and feelings is the main thing is to do business. The lack of positive emotions make repeat sales to be only a mechanical activity, the usual behavior that makes the customer there is no real reason to stay and continue to do business with the company.
True customer loyalty is not possible without an emotional connection created. Loyalty is evidence of emotional buying behavior transforms into a relationship again. If the customer does not feel any love or closeness with these companies, the relationship between the customer and the company does not have the characteristic.
If it has loyal customers, typically in their heart will call, for example, the fruit shop where shoppers will be referred to as the shop my people. Supermarket where shopping is Supermarketku. Elektronikku store, shoe store and so on. The experience also taught my family so. My family had a fruit shop that we always loyal to buy in the store, the store is located in IB Road Ground. Every time I come often, the owner handed me an orange sweet to me, saying "This is sweet sir". I am greeted with a smile, I thank you. It is opening doors of communication that is the beginning of creating an emotional relationship. "Mr. KR print titled my business Weapons cut. This I put on my desk "fruit shop owner said that he showed my writing is posted on his desk. "This is my practice lo sir", he said. "Good luck" I said. "Thank you sir. Pak Yanto today to lecture where? If there is a lecture today, I want to come sir. Me want to listen to his lecture ", asked the store owner. The key to success for many companies lies in transforming the relationship into the relationship of behavior that characterized positive emotions ", said James G Barnes in his book Secrets of Customer Relationship Management
WEAPONS BUSINESS
Mohammad Suyanto
Abstract
A smile is a silent laughter that only looks at the attitude of the lips, eyes and face. The smile the face of a beautiful ornament from humans. A smile is a savory seasoning in the business mix that can produce multiple benefits. Personal experience teaches that. When my family came to an electronics store A, after seeing the electronic goods which I bought and was fit I finally met its customer service, a woman. "Ya I can not meet with your boss?". I answered in a tone that is not good at hearing in the ear without a smile "No way! He went out of town ".
Once I arrived at the store F, I was immediately greeted by employees with a friendly smile. "How is Mr Yanto? Long time no here? "They asked. Then I said "Fine". Then my wife asked me a few electronic items to buy. Then I asked "Your boss is?". "There is Mr. Yanto, but there is still room" they said, providing drinks and aqua for my family. I asked for a piece of paper, then I write my name and I have served a little. "May I ask your paper to tell your boss?". A piece of paper is brought into the boss room and submitted to the boss. His boss was not so long, came out to see me and my wife, as he greeted me "How is Mr Yanto? Then proceed to my wife "did not come here a long time yes ma'am?". The conversation took place with a smile full of intimacy.
My wife asked me the goods to the store F are the boss and my wife was given a special price. I see that prices for television in the store is more expensive M USD. A 25,000 compared to store prices as well as the washing machine and refrigerator prices, but we both decided to buy in the store F are. "Mom what anyone else can I help you?" Asked the Boss F store to my wife. "Enough" my wife replied. "I gotta go to the Mother" Boss F store to ask my wife. "Please ma'am" my wife replied. Then my wife served by employees. "I have not brought the money to buy this stuff" my wife said. "It's okay Mom. Things in between today or tomorrow, Mommy? "Said the employee. "Pay what?" Asked my wife. "Simple Mom. Use Credit Card or Debit Card or transferred by Mrs. ATM. Later after she boarded the transfer print on paper only deliver goods that "the employee said. Finally my wife and I decided to buy in the store F are.
This is also supported by a survey of U.S. News and World Report, that customers move from one company to another company, 69% are caused by employees not serviced by a well. Products that do not match in second place only, namely 12% and the price is only 10% and the location of only 9%. It turned out that a smile is the beginning of a good service which is worth tens of millions, even billions of rupiah. A smile can ease the conflict by 94%.
Abstract
A smile is a silent laughter that only looks at the attitude of the lips, eyes and face. The smile the face of a beautiful ornament from humans. A smile is a savory seasoning in the business mix that can produce multiple benefits. Personal experience teaches that. When my family came to an electronics store A, after seeing the electronic goods which I bought and was fit I finally met its customer service, a woman. "Ya I can not meet with your boss?". I answered in a tone that is not good at hearing in the ear without a smile "No way! He went out of town ".
Once I arrived at the store F, I was immediately greeted by employees with a friendly smile. "How is Mr Yanto? Long time no here? "They asked. Then I said "Fine". Then my wife asked me a few electronic items to buy. Then I asked "Your boss is?". "There is Mr. Yanto, but there is still room" they said, providing drinks and aqua for my family. I asked for a piece of paper, then I write my name and I have served a little. "May I ask your paper to tell your boss?". A piece of paper is brought into the boss room and submitted to the boss. His boss was not so long, came out to see me and my wife, as he greeted me "How is Mr Yanto? Then proceed to my wife "did not come here a long time yes ma'am?". The conversation took place with a smile full of intimacy.
My wife asked me the goods to the store F are the boss and my wife was given a special price. I see that prices for television in the store is more expensive M USD. A 25,000 compared to store prices as well as the washing machine and refrigerator prices, but we both decided to buy in the store F are. "Mom what anyone else can I help you?" Asked the Boss F store to my wife. "Enough" my wife replied. "I gotta go to the Mother" Boss F store to ask my wife. "Please ma'am" my wife replied. Then my wife served by employees. "I have not brought the money to buy this stuff" my wife said. "It's okay Mom. Things in between today or tomorrow, Mommy? "Said the employee. "Pay what?" Asked my wife. "Simple Mom. Use Credit Card or Debit Card or transferred by Mrs. ATM. Later after she boarded the transfer print on paper only deliver goods that "the employee said. Finally my wife and I decided to buy in the store F are.
This is also supported by a survey of U.S. News and World Report, that customers move from one company to another company, 69% are caused by employees not serviced by a well. Products that do not match in second place only, namely 12% and the price is only 10% and the location of only 9%. It turned out that a smile is the beginning of a good service which is worth tens of millions, even billions of rupiah. A smile can ease the conflict by 94%.
MARKETING COLLAPSE
Mohammad Suyanto
Abstract
Many companies do not realize that marketing has evolved, starting from the stage as a toolbox of marketing, marketing as strategy, marketing as a service and marketing as a culture. Based on history, marketing is seen as an obvious function or department within a company that is responsible for product development, promotion, pricing, determine the place, associated with the retailers and the like. Sometimes companies spending big to promote cost ranging from advertisements in print, electronic, internet and make a big billboard on the side of the road dipampangkan large very interesting. But when customers come sometimes companies do not catch it well. Does not serve them well and sometimes does not satisfy the customer who brought in a huge cost.
Marketing as a culture is a way of thinking about how to deal with the customer to how customers think about the company. So marketing is not a department, but a state of mind or way of looking at a business or marketing is a pervasive culture within a company. Customers will tell us that the company they feel when marketing-oriented companies. They can recognize a company that truly wants to create customer satisfaction.
Companies should be based on the concept of a genuine relationship with customers and true. Many companies have implemented relationship marketing, but do not understand or appreciate a relationship of genuine and authentic. For example guarantees a certain product is not disclosed in full until the sale, so there is probably a problem with customer products and contact the company for a change. Usually the company replied with an answer that the warranty does not apply anymore, officials who deal with customer problems is not in place or various other reasons that essentially can not be exchanged. It was then that customer will be disappointed, frustrated and no longer trust the products and companies. My experience as a customer is not nice to be treated multiple times. Old theory said that if the customer is not satisfied it will convey her dissatisfaction to 12 people, whereas if satisfied, the customer will tell 12 people. But if I'm not satisfied, I can only tell thousands of people, or vice versa if I am satisfied also will tell thousands of people, too, either through print media, electronic and internet. I usually tell these companies so that weakness improved, so I remain a customer. If the company does not want to change this weakness, it is predictable that the marketing by the company has collapsed.
Abstract
Many companies do not realize that marketing has evolved, starting from the stage as a toolbox of marketing, marketing as strategy, marketing as a service and marketing as a culture. Based on history, marketing is seen as an obvious function or department within a company that is responsible for product development, promotion, pricing, determine the place, associated with the retailers and the like. Sometimes companies spending big to promote cost ranging from advertisements in print, electronic, internet and make a big billboard on the side of the road dipampangkan large very interesting. But when customers come sometimes companies do not catch it well. Does not serve them well and sometimes does not satisfy the customer who brought in a huge cost.
Marketing as a culture is a way of thinking about how to deal with the customer to how customers think about the company. So marketing is not a department, but a state of mind or way of looking at a business or marketing is a pervasive culture within a company. Customers will tell us that the company they feel when marketing-oriented companies. They can recognize a company that truly wants to create customer satisfaction.
Companies should be based on the concept of a genuine relationship with customers and true. Many companies have implemented relationship marketing, but do not understand or appreciate a relationship of genuine and authentic. For example guarantees a certain product is not disclosed in full until the sale, so there is probably a problem with customer products and contact the company for a change. Usually the company replied with an answer that the warranty does not apply anymore, officials who deal with customer problems is not in place or various other reasons that essentially can not be exchanged. It was then that customer will be disappointed, frustrated and no longer trust the products and companies. My experience as a customer is not nice to be treated multiple times. Old theory said that if the customer is not satisfied it will convey her dissatisfaction to 12 people, whereas if satisfied, the customer will tell 12 people. But if I'm not satisfied, I can only tell thousands of people, or vice versa if I am satisfied also will tell thousands of people, too, either through print media, electronic and internet. I usually tell these companies so that weakness improved, so I remain a customer. If the company does not want to change this weakness, it is predictable that the marketing by the company has collapsed.
STRATEGY IN THE ERA DIFFICULT
Mohammad Suyanto
Abstract
Expert strategy, Gary Hamel survey of 500 CEOs were asked, "Who is the most widely taken advantage of the changing business environment in the industry last 10 years; Are newcomers, traditional competitors or your own company?" Answer number one is the "new arrivals" . They were then asked "Does the newcomer managed to win the competition with faster action, or can change the rules of the game?" Some 62% of CEOs said that "new entrants change the rules of the game". But the CEO of the old saying "our problem is the execution" or even worse is the "strategy was easy, the difficult implementation".
This statement is supported by Bill Gates, that "Microsoft is always two years away from failure". What Bill Gates is said to show that competition at this moment to make a product life cycle shrinking, as well as life cycle is getting shorter strategy. Thus the concept of any business, even outside biasapun which will soon lose economic efficiency. The difference between a leader and imitators in the industry can no longer measured in decades or ten years, but already have in years or months. Currently no longer a strategy for a decade, but the strategy is only for year after year.
Newcomers who have a new game rules, for example is Hotmail. Hotmail strategies to win millions of cyberspace surfers, with a supported email to place a free ad on the Hotmail web site is. This is very different from those conducted by American On Line (AOL) at the first time reaching consumers, namely the large-scale through registration to the AOL disks. Greater funding and more capacity is not in AOL's not enough to win the competition with Hotmail. AOL only reached 18 million subscribers. While Hotmail from 0 to 10 million subscribers. Mid-1999, ballooned to 40 million and eventually Hotmail became the primary acquisition targets Microsoft.
Charles Schwab and Fidelity to change new game in the finance and banking sector is to assume that bank customers are not only customers but also investors. So what happened in the last decade, banks have lost almost half the market share of household financial assets seized by new players, such as Charles Schwab and Fidelity.
Said a CEO "Before, I spent most of the time about how-how we do it? How do we operate? How efficient are we?
The main core is when the company has racked up the last 5% efficiency with how, then others will create what is new or create new game rules. That is the strategy for victory in the era of competition in the last decade is full of difficulties.
Abstract
Expert strategy, Gary Hamel survey of 500 CEOs were asked, "Who is the most widely taken advantage of the changing business environment in the industry last 10 years; Are newcomers, traditional competitors or your own company?" Answer number one is the "new arrivals" . They were then asked "Does the newcomer managed to win the competition with faster action, or can change the rules of the game?" Some 62% of CEOs said that "new entrants change the rules of the game". But the CEO of the old saying "our problem is the execution" or even worse is the "strategy was easy, the difficult implementation".
This statement is supported by Bill Gates, that "Microsoft is always two years away from failure". What Bill Gates is said to show that competition at this moment to make a product life cycle shrinking, as well as life cycle is getting shorter strategy. Thus the concept of any business, even outside biasapun which will soon lose economic efficiency. The difference between a leader and imitators in the industry can no longer measured in decades or ten years, but already have in years or months. Currently no longer a strategy for a decade, but the strategy is only for year after year.
Newcomers who have a new game rules, for example is Hotmail. Hotmail strategies to win millions of cyberspace surfers, with a supported email to place a free ad on the Hotmail web site is. This is very different from those conducted by American On Line (AOL) at the first time reaching consumers, namely the large-scale through registration to the AOL disks. Greater funding and more capacity is not in AOL's not enough to win the competition with Hotmail. AOL only reached 18 million subscribers. While Hotmail from 0 to 10 million subscribers. Mid-1999, ballooned to 40 million and eventually Hotmail became the primary acquisition targets Microsoft.
Charles Schwab and Fidelity to change new game in the finance and banking sector is to assume that bank customers are not only customers but also investors. So what happened in the last decade, banks have lost almost half the market share of household financial assets seized by new players, such as Charles Schwab and Fidelity.
Said a CEO "Before, I spent most of the time about how-how we do it? How do we operate? How efficient are we?
The main core is when the company has racked up the last 5% efficiency with how, then others will create what is new or create new game rules. That is the strategy for victory in the era of competition in the last decade is full of difficulties.
Abstinence Discouragement
Mohammad Suyanto
Abstract
I say "Congratulations" to you who have experienced failure, either sex gala, gala achieve your dream job, or gala in idamkabn business memabangun., Because you can learn from the failures. I have a relative who told me, that he had been what he wanted always achieved and he never failed. But when he failed in his job, until now, never to rise again.
You probably still remember the best film of 1990, the Dances With The Wolves, starring Costner and grabbed Cavin Oscar 7. The film was made based on the novel of the same name written by Michael Blake who also acts as a screenplay writer. Michael Blake is an exemplary figure of persistence needs. Novel Dances With The Wolve the twentieth novel. He has written nineteen previous novels, but not sell, so he had to live in the slums of not being able to finance his life. Tidurpun place he did not have. But he refused to despair to make a novel. When he was in office publishing his novel, he got a call from someone. "I have read your novel" the caller said. "Oh yes" said Michael Blake. "You are very good novel. What if I filmed "the caller said. "I'm happy and I want to help write the script" said Michael Blake. Then forget Michael Blake had not asked the name of the caller. "Oh yes. Who are you? "Said Michael Blake. "I Cavin Costner" sipenelpon answered it. After the novel Dances With The Wolves made the film and won an Oscar as best film, the novel Dances With The Wolve sold like peanuts. Millions of copies sold, making Michael Blake rich quick. Although actually 19 times starting from the failure to make a novel.
Similarly, Colonel Sanders, before reaching for success as an entrepreneur Fied Chicken Fried Chicken Kentucky's largest and best in the world, must go through the failure times in 1018 to sell franchises Any failure. He sees as part of the study, then he fix what caused the failure or people will not buy a franchise. New in the 1019 time, some people want to buy a franchise of Kentucky Fried Chicken. He was born 9 September 1890 and had success after 65 years of age. Hartland Colonel Sanders eventually became a symbol of entrepreneurial spirit. Kentucky Fried Chicken is now no more than 80 countries around the world.
Achieving success is, like climbing stairs. The higher we climb the ladder, the higher the level of our success. But most of the before the last step on the ladder, they are desperate and stopped up the stairs and gave up. We did not know at which steps. Was in the initial steps?. In the middle of the stairs? Or in the last step?. Only God the All-Knowing. Only a desperate abstinence, we will up the last ladder.
Abstract
I say "Congratulations" to you who have experienced failure, either sex gala, gala achieve your dream job, or gala in idamkabn business memabangun., Because you can learn from the failures. I have a relative who told me, that he had been what he wanted always achieved and he never failed. But when he failed in his job, until now, never to rise again.
You probably still remember the best film of 1990, the Dances With The Wolves, starring Costner and grabbed Cavin Oscar 7. The film was made based on the novel of the same name written by Michael Blake who also acts as a screenplay writer. Michael Blake is an exemplary figure of persistence needs. Novel Dances With The Wolve the twentieth novel. He has written nineteen previous novels, but not sell, so he had to live in the slums of not being able to finance his life. Tidurpun place he did not have. But he refused to despair to make a novel. When he was in office publishing his novel, he got a call from someone. "I have read your novel" the caller said. "Oh yes" said Michael Blake. "You are very good novel. What if I filmed "the caller said. "I'm happy and I want to help write the script" said Michael Blake. Then forget Michael Blake had not asked the name of the caller. "Oh yes. Who are you? "Said Michael Blake. "I Cavin Costner" sipenelpon answered it. After the novel Dances With The Wolves made the film and won an Oscar as best film, the novel Dances With The Wolve sold like peanuts. Millions of copies sold, making Michael Blake rich quick. Although actually 19 times starting from the failure to make a novel.
Similarly, Colonel Sanders, before reaching for success as an entrepreneur Fied Chicken Fried Chicken Kentucky's largest and best in the world, must go through the failure times in 1018 to sell franchises Any failure. He sees as part of the study, then he fix what caused the failure or people will not buy a franchise. New in the 1019 time, some people want to buy a franchise of Kentucky Fried Chicken. He was born 9 September 1890 and had success after 65 years of age. Hartland Colonel Sanders eventually became a symbol of entrepreneurial spirit. Kentucky Fried Chicken is now no more than 80 countries around the world.
Achieving success is, like climbing stairs. The higher we climb the ladder, the higher the level of our success. But most of the before the last step on the ladder, they are desperate and stopped up the stairs and gave up. We did not know at which steps. Was in the initial steps?. In the middle of the stairs? Or in the last step?. Only God the All-Knowing. Only a desperate abstinence, we will up the last ladder.
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