NEW BUSINESS RULES

Mohammad Suyanto

Abstract

Organizations must make changes to adjust to the competitive environment. Changes to do with about making something else. Technology, competition, economic shocks, social change, ecological change, the labor force and world politics is a force driving change. Advanced information technology can change the way competitive, thus increasing the company's competitive advantage. The existence of the internet makes geographical boundaries almost meaningless.
In any industry, whether industrial or international domistik, whether producing goods or services, competition rules contained in the five competitive factors, namely the entry of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among competitors existing (Porter, 1985). Porter-style competition needs to be changed with the new competition rules that need to be aware of three things.

First, the new economy or digital economy, which encroached on the market a revolutionary company, such as Amazon.com that formerly only the bookstore, but now sells a variety of products. eBay auction is only used on the internet, but now a variety of products sold. Even some added features, such as PayPal, which allows individuals or companies to pay online. Facility that allows Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that allows users to compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Online Claaified designed for people who meet, exchange ideas, do business together at the local level.

Second, the loss of the best workers, for example, employees who previously worked at large companies, like AT & T, IBM, Xerox moved to Google, Amazon, eBay and so on. Third, the company's best assets seized revolutionary, such as eBay that used only a small company, is now able to acquire Butterfield & Butterfield auction house which is the third largest in the United States. Vodafone's new 12-year-old can afford to buy the company's oldest, largest and most proud of in Germany. Google the same age as Vodafone already has a market capitalization of more than 900 billion dollars and has acquired many companies.

Perhaps we do not know companies like Akamai Technologies, iMergent, Palomar Medical Technologies, Intergital Communications, CyberSource, Perficient, Lam Research, Ceradyne, F5 Networks and Armor Holdings. Though the company is the company's 10 fastest growing in the world.