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TIPPING POINT

Mohammad Suyanto

Abstract

The success of a company depends on the strategy employed, but sometimes even outside of the strategy of the things small. Even these small things can sometimes make a big change accidentally. If this happens at the company, the company will be successful in sales. This happened at Wolverine, a shoe manufacturer with Hush Puppies brand. Skinned classic suede shoes with rubber soles lighter than American-made raw sales decline sharply, to just 30,000 pairs per year and most of the shops or simply outlets in small towns far from the crowd. Even companies Wolverine thinks to cut production.

Suddenly, in late 1994 and early 1995 a miracle happened. At the opening of a branch of a fashion house, two executives Hush Puppies, Owen Baxter and Geoffrey Lewis met a fashion designer from New York who in casual conversation told them that the classic Hush Puppies suddenly loved the hipster in mklub and cafes in the central region Manhattan. "Some of the junk shop in the Village and Soho sells shoes made by us. Many people who invaded the small shops that buy up all "Owen said Baxter. "Isaac Mizrahi also wore Hush Puppies" said the fashion designer. For a long story, for Baxter and Lewis story is a joke. For them no sense if the shoes are so out of date suddenly become famous.

Fashion designer John Barlett, who uses the collection of Hush Puppies seminya machine. Then followed, Anna Sui fashion show used to. Fitzgerald Jooel balloon making and installing seven and a half feet tall shaped fluffy puppies, short legged and long bertelingan a symbol of the brand Hush Puppies. Even Fitzgerald put the symbol on the roof of his shop in Hollywood and empty beside the art gallery to be a special boutique Hush Puppies. When he was painting and arranging the shelves, actor Pee-wee Herman to come and ask provided several pairs. "Promotion of mouth really works" said Joel Fitzgerald.

In 1995, Hush Puppies sold 430,000 pairs and next year could sell four times and in 1997 sold more Hush Puppies finally established himself as the complete outfit ngetren adolescents in America. Hush Puppies also won the best accessory of the Council of Fashion Designers of a dinner party at Lincoln Center and president of the company is on stage with Calvin Klein and Donna Karan to receive awards for interpretation Hush Puppies.

Explosion of sales of Hush Puppies shoes, just because of idle youth behavior in the East Village and Soho that only a handful only. Teenagers, anyone they did not intend to promote it. They wore these shoes simply need to be different. Yet, somehow the fad spread to other teenagers until finally there were two fashion designers who use them to offer their wares eyes of others. These shoes appeared on the surface due to chance. Shoes reaches certain point due to the popularity of the accident according to Malcolm Gladwell said to have reached tipping point. Prayer can turn the impossible becomes possible, something trivial to be extraordinary. Prayer is followed by a great effort to make the tipping point.

STRATEGY OF EMOTIONAL ATTRACTION cut

Mohammad Suyanto

Abstract

In competing can use emotional appeal or otherwise rational appeal. If other companies use the emotional appeal, then we can use the rational appeal. "When companies think to resist the emotional appeal of the industry, the company often will find a market space ba-ru" write Kim and Mauborgne. Eliminating these advantages emotional appeal will make a simple business model, which can provide more price cheap and efficient in order to increase value for consumers

Quick Beauty (QB) House is the company's Japanese barber who cut the emotional appeal of a rational appeal. In Japan the time used for cutting hair 1 hour. This is because the haircut is a ritual process. Shoulders rubbed and massaged, given hot towels, tea and coffee are provided and workers using rituals pangkasnya to cut his hair, including skin and hair care specials, such as drying my hair and shave my beard. Thus, time spent on hair trimming only takes a little of the whole series of hair cutting ritual. Time used for the entire circuit 1 hour, thus making long lines for other potential customers. Fees range from barbershop 3000 yen to 5000 yen ($ 27 to $ 45).

QB House cut the emotional appeal of rational attraction to realize that time is 1 hour professionals is a very valuable and does not want time spent only 1 hour for a haircut. Shoulders rubbed and massaged, hot towels, tea and coffee as well as rituals to cut the hair removed, including hair washing and drying my hair. Thus the space required for a haircut becomes smaller than any pruning. QB House is only focused on the barber just by creating an air wash system (water wash). Air wash system uses a high tube that can be derived to suck that has cropped hair. The system is much faster and without making the hair wet. The system can change the hair cut time dramatically from 1 hour to 10 minutes. The targeted market professionals, it is well guarded hygiene by introducing sanitation facilities every chair and given a set of new towels and combs.

Also installed outside the shop lights to show when there is space for haircut, so that potential customers are given time to remove the certainty of uncertainty of time and a long queue for this. By cutting emotional appeal to the rational appeal of the QB House can be charged only just 1000 yen, or third or one-fifth of the price of traditional barbershop. QB House in a way that makes 1 hour no one person who cut, but 6 people, so that the total income QB House is higher than traditional clippers.

QB House, founded in 1996 in Tokyo and grew rapidly to 200 places in 2003. The number of visitors jumped from 56,000 in 1996 to 3.5 million per year in 2002. QB House expands to Singapore, Malaysia and targeted to open 1000 outlets in Asia before 2013. This may be because QB House uses a strategy to cut the power from the emotional to the rational appeal.

BUILDING THE FUTURE ATTITUDE

Mohammad Suyanto

Abstract

Attitude is usually used in describing people and explaining behavior. Attitudes can be defined as a constant tendency to feel and behave in a particular way of an object. While Chapman Edwood defines attitude as a way to communicate or express a mood or character to others.

Managers should be interested in the attitudes of their employees because of his warning against the potential problems and because attitudes affect behavior. Employees who are satisfied and committed, for example, has come out and absenteeism rates are lower. If the manager wants the application to stop and roll down - especially among those who are productive employees - they'll want to do things that will evoke a positive work attitude, writes Stephen Robbins in Organizational Behavior.

Attitudes consist of three components, namely emotional, and behavioral information. Emotional components of emotional intelligence refers to the impact of organizational behavior. The types of emotions in the world of work consisted of anger, fear, love, love, sadness and surprise. Rational intelligence (IQ) contributed only 4% of the success of the real world, according to Sternberg in his book Intelligence Succesfull. Thus the role of emotional intelligence is even greater. Humor that is part of the pleasure. "Humor is by far the most prominent behavior that shows the human intellect" said Edward deBono, an organization of creativity. "We liked the organization that is not ancient, people with a sense of humor" explained Herb Kelleher, CEO of Southwest Airlines. Macromedia staff use humor to provide a ladder that allows employees spun off from the second floor to the kitchen company.

Components of information concerning the trust and individual information about an object. Trust is the emotional force that begins with self-esteem and sense of self so that we are called to radiate to others, such as the radius of a circle, which eventually mengimbas to everyone in our team, our department, in our division or the entire company , Cooper and Sawaf writes in the book Executive EQ. "Believe in yourself and everyone around you so much that you give your 70% who had and in the process of making thousands of managers and employees millionaires" said Bill Gates. "Network of trust is very precious" said Minoru Makihara, Director of Mitsubishi Corporation.

Behavioral component consists of the tendency of people to behave in a particular way of an object. Behavioral component consists of motivation, ways of thinking, how to act and how to interact. Maslow's theory of motivation to prioritize the needs of survival, that is physiological, which resulted in the very crisis of meaning, lack of belief in anything, the low standard of morality, selfishness, cruel and low self-esteem which is a consequence, the lack of goals and values, sense of tire that is characteristic of most 20th-century life in the developed Western world is strong evidence to reverse the priorities of capitalism. At the end of his life, Abraham Maslow himself felt that it really needs inverted pyramid, so that needs to be the main priority is self-actualization needs, which upholds the values, moral standards, beliefs and kindness and benefit to other human beings. "Verily in Paradise there are homes for people who do good, including those who do good to his family and his followers" the word of the Prophet

NEW TO IMPROVING PERFORMANCE

Mohammad Suyanto

Abstract

According to Daniel Goleman, the ability to boost the motivation of achievement, commitment, initiative and optimism. Encouragement achievement is encouraged to improve or meet the standards of excellence. People with this ability will be results-oriented, with high morale to achieve the goals and standards, setting challenging goals and take calculated risks, to find out as much as to reduce uncertainty and find a better way and continue to learn to improve performance.


To achieve excellence, Konosuke Matsushita, the Japanese conglomerate owners of so many companies, one of which the Panasonic brand, has annual plans with coverage up to a hundred years into the future that takes into account all business and market transformation possible. No matter whether the world in centuries to come it true or not, result in the development of intuition and make sense to know what might happen. Matsushita executives can develop the ability to deliver a future that is still a dream in creative designs and processes of the present work, which means they help create the future.

Herb Kelleher, chairman of the company leading the Southwest Airlines flight to achieve the benefits of his company with "happy and respect" their employees, amounting to 18,000 people. "Fondness given the" rewarded with a spontaneous emotion and constant flow of employees voluntarily. Basic values such as practical humor, independence and respect each other and how to relate to each other, customers and suppliers seep into every aspect of the work of Southwest Airlines. It seems clear, humor plays a role in developing the inspiration to become a leader in the field. Kelleher managed to increase sales to more than 2.6 billion dollars and humor continue to pursue the main ingredient used in the company. He was elected as the best U.S. CEOs by Fortune magazine in 1994.

Cheerful atmosphere can bring a healthy charge of energy that someone is working hard and making it flexible and easy to adapt to changing circumstances. "New targets in our environment is a joy to use something. We want your products and services we look different, informative and fun. Any company can put all the attributes into products and services they have the opportunity to be a pioneer in revolutionizing their industry, "said Gary Hamel, a strategy expert, an author of the book Competing for the Future.

WITHOUT CREATING A COMPETITIVE MARKET

Mohammad Suyanto

Abstract

Companies typically compete not only with other companies in its industry, but also compete with companies in other industries that produce alternative products. Products include goods, services and ideas. Alternative products is broader than simply the substitution of products or product replacement. Product substitution has a different shape, but the same functions and benefits. While alternative products include products which have different functions and forms, but the same goal.

Items such replacements, we're making our company's financial statements, it can use financial software, hire a professional accountant or use a ballpoint pen and paper. Financial software, professional accountants and ballpoint has a different shape, but serve the same function.

Alternative products such as cinemas and restaurants. Cinema offers visual entertainment, while the restaurant offers a pleasurable dining functions and chatted desempatan. Cinemas and restaurants have different forms and functions, but has the same goal, namely to enjoy a walk or enjoy a different atmosphere in the house. Cinemas and restaurants is not a replacement product, but an alternative product.

NTT DoCoMo, a Japanese telecommunications can create a market without competitors with alterntif products. NTT DoCoMo created this market by thinking of an alternative mobile phone and internet. What is the advantage the Internet than cell phones and what the benefits of the Internet than cell phones? Internet excellence, offering a wide range of information, including e-mail facility, information such as news, weather, phone directories and entertainment such as online gaming, music and TV on-line. High price weakness from the internet and rental of computer hardware, a flood of information, difficulties in the process of connecting to the internet and the fear of credit card information electronically. While the benefits of cell phones is high mobility, voice transmission and ease of use. NTT DoCoMo combining the two advantages of mobile phones and the Internet by launching i-mode phone. Although i-mode phone is more expensive around 25% of cell phone, but still cheaper than a computer and a higher mobility. Billing services as simple as all services billed lepada Internet users in the same monthly bill, while eliminating concerns of misuse of credit cards used on the Internet. I-mode service is automatically activated when the phone is alive, so do not bother to log on.

I-mode service was launched in 1999 and at the end of 2003, the number of i-mode subscribers had reached 40.1 million and revenue from data transmission, images and text jumped from 295 million yen ($ 2.6 million) in 1999 to 886.3 yen ($ 8 billion) in 2003. This service creates a new market without competitors by attracting young and old population and the change that had just consumen use voice services to consumers who also use the data transmission. Kim and Mauborgne call it, the strategy of NTT DoCoMo's done as a blue ocean strategy.

BUSINESS DISASTER BRINGS SUCCESS

Mohammad Suyanto

Abstract

Disasters can also be a lesson that can bring business success. One can take a lesson from the disaster was Soichiro Honda. In 1922, he had to get out of school to wrestle with the pain. He only attended for eight years. Children's new 15-year-old from a small town, be proud of the 10 car repair at crowded. He was appointed as an assistant mechanic, but his work sometimes as a "baby-sitter" the boy is the owner of the shop. Honda dream to become a car mechanic and he never got the chance .. He then asked permission to go home if it does not become mechanical, then packed his bags and quit his job and left the big city. He not only resigned but try and work hard to achieve his dream. Six months later, after a disaster, garage mechanics needed because some did not come back, he was called to help fix the car, finally opened opportunities for him to achieve these dreams. When she finally went to school.

Like other countries, Japan was hit by a large depression in the 1930s. In 1938, Soichiro Honda was a student, when he started to open the workshop and developed the concept of ring-shaped piston. He plans to offer the idea to Toyota was working day and night, often sleeping in the garage. He always believes that he can refine the design and produce a useful product. To start a business using the capital of jewelry from his wife. When the draft was made sempel and offered to Toyota, the piston does not meet the standards. The technicians laugh at his design. Despite the failure, he remained firm to his guns and learn from failure. After two years redesigning survive and, eventually won a contract from Toyota. Then Soichiro Honda built a factory to meet demand for Toyota. But in the bomb factory twice during the war to become messy. He remains determined to fulfill his dream to build a factory, but once again the factory was destroyed by a massive earthquake. He was never out of the disaster.

After the war finished, there is a shortage of fuel, forcing people to walk or use bicycles. Honda makes small engines and can be installed on the bike, but the difficulty of material, so that does not meet the demand. Honda wrote a letter to 18,000 bicycle shop owner, but the results just get a little money. However, with these makeshift money, he makes small engines for bicycles. In the first model, takes place in order to work properly, so he developed and adapted continuously until eventually produce a small engine. 'The Super Cub "into reality and success. Success in Japan, Honda began exporting to Europe and America

In the 1970s, fuel scarcity, then in the United States shifted from large vehicles to smaller vehicles. Honda quickly capture this trend. Now, Honda Corporation has a staff of more than 100,000 people in the United States and Japan, in charge of 43 companies in 28 countries, which is one of the largest car company in the world and the company ranked 26 of the most amazing world in 2003. "The views of people in my success is only 1%, but what they do not see 99%, that is my failures" said Soichiro Honda. The disaster led to his success in the business world. Whoever be patient and return that we belong to God, if afflicted with calamity, then Allah will soon put on the best God paradise like.

DISASTER AND SWEET FUTURE

Mohammad Suyanto

Abstract

Disasters can cause pain, suffering and even loss, but can also contain the disaster extraordinary wisdom. Forced to think, work and pray harder. Disaster is a label that often we associate with an action that only the form of resignation, the label is making us say people who are unable to rise. This decreases our enthusiasm to become a successful person. For the children, which is considered a disaster that has the highest score from the results of the study was abandoned by his parents.

Prophet Muhammad was to be orphaned at birth. At the age of 6 years old, his mother Siti Aminah died, so that at a young age is already an orphan and eventually cared for by his grandfather Abdul Muttalib. But when he was 9 years old his grandfather also died. Then raised by her uncle Abu Talib, the poor and the profession as a trader. At the age of 12 years by Abu Tholib has introduced international trade in Syria. Small Youth uncle always embraced and very loved by uncle. "I'll take her with me and we will never separate" His uncle said. In Syria there lived a great preacher named Bahira an inviting dining the Quraysh tribe. Bahira asked "O Quraysh, none of you who did not attend meeting invitation". "Yes" they answered, "except a little boy who lived in the back with baggage". Bahirapun feel confused and said "That's not fair. Let him go ". When Bahira saw, he began to look at him carefully. Finished eating and dispersed, Bahira approached him and asked him some questions. And finally Bahira can see the "signs of Prophethood" that exist between the two shoulders. Bahira then approached Abu Talib and asked "How are the children of this man?". "He is my son" said Abi Talib. "Not. He is not your son. Not his father might still be alive "Bahira said. "Indeed. He was the son and brother had died saudraku "said Abi Talib said, apologetically. Selajutnya Bahira advised Abu Talib, "Go back to your country with your niece and keep it from Jews. Because, by God, if they see it and know about it as I know, they would do the persecution against him. A future laid out for him very much. Then immediately returned to the country with this young man ". Abu Talib was a little scared and took Muhammad returned to Mecca as soon as he finished trading in Syria. Thus excerpt from the book Muhammad: Encyclopedia of Seerah, volume 2, the third book of Afzalurrahman. Finally, Muhammad became the leader and skilled traders. God chose him as prophet and messenger. Mr. western economics, Adam Smith in his book The Wealth of Nations on page 655, mentions that Muhammad was a leader who can unite a great nation in the Arabian Peninsula. Prophet Muhammad selected by Michael Hart as the number one most influential in history. Similarly, Abraham Lincoln lost his mother at the age of 9 years and left behind by his brother who he loved most at the age of 17 years. Eventually became a successful American president. I personally also have to part with my parents when I was 3 years of age. It turned out that the disaster if we can take the positive side can lead us to fly higher and create a bright future.

TEAM BUILDING POWERFUL

Mohammad Suyanto

Abstract

According to Stephen P Robbins, a team can produce a positive synergy when done with a coordinated effort. Efforts of each individual can produce a higher performance than the sum of the input of each individual. Teams can be classified according to the target consists of a team problem-solving, self-managed teams, cross-functional teams and virtual teams. The team consists of fixers 5 to 12 people from the same department, met a few hours a week to discuss improving the quality, efficiency and work environment.

Self-managed team of 10 to 15 people who took the responsibility of the previous supervisor. General Electric, General Motors, Hewlett-Packard, Honeywell, PepsiCo, Xerox uses a self-managed teams. Cross-functional teams consisting of employees at the same hierarchical level but different field, who work together to do a task. BMW, DaimlerCrysler, Ford, Honda, IBM, Nissan and Toyota use a cross-functional teams. Virtual teams using information technology to link together the members are physically separated in order to achieve a common goal. Virtual teams to collaborate online, not just a separate room, but separate intercontinental. Boeing, Dell Computer and Texas Instruments use a virtual team.

High performance team has found a common characteristic. The team is likely to be small. With people with three different types of technical skills, problem solving and decision-making, and interpersonal. With this skill right people engage in various roles. The team has a commitment to common purpose, establish specific goals, and have the leadership and structure to provide focus and direction. The team also considered themselves responsible both at the level of individual and team level by having an evaluation system designed well and reward systems. Finally, high-performing teams are characterized by mutual trust is high among its members.

Because individualistic society organizations and attract and reward individual achievements, it is more difficult to create a team player in this environment. To change, management should try to choose individuals with inter-personal skills to become effective team players, provide training to develop teamwork skills, and reward individuals for efforts to cooperate. Once the team mature and effective performance, management's job is not finished. This is because the team can be stuck up and self-satisfied. The managers need to help the team today with advice, guidance, and training if this team should continue to improve.

Microsoft just hire smart people and then formed small teams to work on creative projects within a certain time. Every individual has a role in accordance with the knowledge and skills of each. Each unit in this company doing the work with a relatively similar pattern, namely a working team which is relatively small and together to complete the task successfully. Each work team at Microsoft, has the freedom to determine how best to complete the task with their creativity. Yet still framed by certain guidelines. Small decisions is still a small team leader power. The design of the project objectives and activities are always presented to all members to be discussed together. Each work team proposed an approach that will be used to complete the project. The proposal is then discussed and discussed. Proposals are rejected, the team must work to make a new proposal. Microsoft's success is not just because Bill Gates and Paul Allen, but rather is determined by the working team. To move the organization with a high speed, not the superstar, with a super team.

"He who went to meet the needs of his brother, then it is better than ten years iktikaf. He who iktikaf draw closer to God, then God will take away the Fire three trenches between him. Each one trench greater distance than the distance between the east and west, "the word of the Prophet.

INITIATIVE THE MOST BEAUTIFUL

Mohammad Suyanto

Abstract

Daniel Goleman, the initiative is a readiness to take advantage of the opportunity. People with this ability is ready to take advantage of opportunities, pursue goals more than the required or expected from others, dare to violate the limits and rules are not principles if necessary so that the task can be carried out, invite other people to do something unusual and nuanced adventure.


Muhammad Ali, the legendary boxer more than pursue goals that are required or expected from others. Was asked in a television interview, about the way that applied to become a legendary boxer. Muhammad Ali said "Since so long I've learned that someone is not enough to just have the ability, but he also must have an abundance of imagination and dreams".

Anita Roddick, founder of The Body Shop is an internationally successful, dare violate the limits and rules that apply to cosmetics. Rules applying cosmetics is that the woman was so lacking in confidence so that they would pay for any expensive formulas provided a simple ad saying that they will become more attractive. "I learned where the intended direction by the cosmetics industry, and then I went in the opposite direction" says Anita Roddick. He believes that women have self-esteem and crave products simple, special aroma and responsible to the environment.

Jim Clark, who had led the Silicon Graphics in 1992, has reached the ultimate achievement in his profession and did not have strong reasons for changing jobs or doing something adventurous. But Clark invites others to do something unusual and nuanced adventure. He asked Marc Andreessen, a student of the University of Illinois 21-year-old company founded Netscape. "If this does not work, I will be world's most foolish person" Clark said. Netscape in 1996 controlled 75% Web browser market and putting Netscape on 45 million PCs and grabbed market share outstanding, which makes Clark's first billionaire from the Internet and provide Andreessen more than 100 million dollars, writes Tetzeli entitled What's It Like to reality Marc Andreessen be? Fortune magazine published in 1996.

My personal experience teaches that invites others to do something unusual and nuanced adventure was very beautiful. But not all my staff want to follow my style. New company created and developed well so helpful to other people's lies its beauty. Nevertheless newly established companies are not always run smoothly. But after his best man when he was most useful to someone else. That's the most wonderful initiative

OPTIMISM

Mohammad Suyanto

Abstract

According to Daniel Goleman, optimism is the persistence in fighting for goals despite obstacles and failures. People with this ability perseverance in pursuing goals despite many setbacks and failures, worked with the hope of success rather than failure, at failure or setback as a situation that can be controlled rather than personal shortcomings.


Dr. Moustafa Mahmoud, in the book Mind and Body, said that "We will deal with all that we expect and predict to be a success". We must always enhance positive expectations and continue to be an optimist. We also have to learn from Helen Keller. He was a deaf, blind and mute, but his heart glow. Eventually he became a famous writer, which was filled with optimism. He once said "Optimism is the belief that led us to success".

I feel grateful to God, even though I have been left by my parents at the age of about 3 years, so I had to take my grandmother. As a child my grandmother always told me about his sons, including my father told me about. One time, my grandmother told me about my uncle smallest. "Om Kamil's former hard life, other people have to go to school so. But now a man "my grandmother said. Om me when it became Marketing Manager of Corporate Sweden. After that, she established a compressor plant in Bekasi. I idolized him with a factory or a businessman. When other grandmother told her about my Om Om named Tarjo who always demonstrates how to drive a car. Sayapun hoping someday have my car like Om. Even the grandmother told her about my named Om Om Kamal. "Om Kamal was a teacher at the school Telale Elephant" my grandmother said. I heard with a smile, because my grandmother said something funny. Telale elephants are Javanese or Indonesian language elephant's trunk. But that is a lecturer at Gadjah Mada University. Generating optimism I like Om someday I can lecture at the University of Gadjah Mada. My grandmother was illiterate, could not read and write, but teach optimism to me with a sincere heart. The doctrine was scratched on my heart the deepest, the scratch marks can not be removed until today, still smoldering without being able to put out, except by the Creator. My grandmother is the best teacher is unmatchable. I am greatly indebted to my grandmother, I have not had time to repay my grandmother, but God has called him. I can only pray, I hope God gives us the best place in the side. "Hope to goodness, surely you will get" the word of the Prophet Muhammad.
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