Businessman We predatory Creative Process

Thursday, April 1st, 2010
by: Edi Harmanto Djatmiko

Sustainable business success and always supported creativity. This is the creative process of our businessmen, ranging from generating the idea to execution will become successful products and services in the market.
 
Creativity, in the eyes of a layman, is generally associated with the art world. For example, the works of Shakespeare with regal in playwriting. Picasso's masterpiece in the art with painting. Mozart symphonies with an amazing composition. These great figures are more often used their right brain when it works. People with the right brain is great, in theory, have superior creativity. Not just left-brain intelligence tend to understand the problem from the standpoint of right or wrong.
His name is also a layman, although it sounded plausible, his opinion a lot of store weakness. Proven, lately, more and more studies show that, long ago, creative figures has also been popping up in various areas of life. That is, use the right brain is not the monopoly of artists. In the field of science, Einstein's obviously very creative when it introduced the theory of relativity. Similarly, politicians in the United States government for successfully formulating both fight for the Social Security system (Social Security).

Erik Meijer: Can do Spirit!

Thursday, April 1st, 2010
by: Sudarmadi

The figure of Erik Meijer in the mobile industry is often referred to as King Midas. Every touch he always brings good luck. As in Telkomsel, he's so mobile operators digdaya make it as the largest GSM mobile players in the country through a variety of innovative marketing programs quizzes - while it is still as GM Marketing. When docked in Esia (Bakrie Telecom), too. Esia, which previously was still searching and never found the form of a mass point of sales, skyrocket once handled directly Erik. 

Why can? Creativity, that's the key word. Erik seemed never run out of creative ideas - even though these ideas might come from his men as well. When the Esia, for example, almost every month there are always new things that this operator was introduced. Not surprisingly, at least three times a month he held a press conference to publicize his creative programs.

Learning Becoming Entrepreneur of Ruth Handler

By  M. Suyanto, STMIK AMIKOM Yogyakarta

     We can learn to be entrepreneurs from a woman named Ruth Handler. Ruth Handler to start the business came from a toy his son, in the form of paper dolls. When the doll fell and torn, her son crying. Ny-Handler then thought to make the doll a more permanent and ultimately realistic doll made of plastic.

     This doll is a toy that children of the world's most successful. Barbie taken from the name of the daughter of Ruth Handler, which is Barbara Millicent Roberts. Ny. Handler is the wife of one of the founders of Mattel.

     In modern management, the Barbie doll that can survive this long is a strange thing. According to Ian Ritchie from the Oxford Group consultant who has worked with toy company Hasbro children, found the key lessons from the business of children's toys. Placing a child's toy to the market as quickly as possible is very important. Time required from an idea to plastered on the shelves of toy stores, children can be a difference between success and failure. In the marketing world doll timing must be absolutely right. To achieve success should follow the trend doll movies, books, stories, or the latest television series.

Learning Becoming Entrepreneur of Raymond Kroc

By M. Suyanto
     We can learn to be a successful entrepreneur of entrepreneurs, such as Raymond Kroc, the founder and builder of McDonald's Corporation. He was one of the businessmen who get the opportunity, when he went from his home near Chicago to southern California to see the two biggest clients buyers Multimixer Prince Castle (milk shaker instrument).
     His client told me that in San Bernardino, there are restaurants that use machines to mix the forty glasses of milk simultaneously. In the case, other restaurants are only able to mix the five glasses of milk. Then Kroc went to San Bernardino to see the restaurant. Arriving at the two gates of the golden arches of glittering restaurants, which lit up the sky at twilight, and saw the queue of people winding like a snake outside the restaurant octagonal.

Learning Become Entrepreneurs from Soichiro Honda

By M. Suyanto
     We can learn to be entrepreneurs from the Soichiro Honda. Starting from his expertise as a mechanic, eventually succeed Soichiro Honda. Soichiro Honda's first job at the Tokyo auto mechanic in 1922 after leaving school. He only attended for eight years. Children's new 15-year-old from a small town, be proud of the 10 car repair at crowded. He was appointed as an assistant mechanic, but his work sometimes as a "baby-sitter" the boy is the owner of the shop. Honda dream to become a car mechanic and he never got the chance .. He was frustrated, then packed his bags and quit his job and left the big city. Six months later, the shop needed, he was called to help fix the car, finally tebuka opportunity for him to achieve his dream.
     Like other countries, Japan was hit by a large depression in the 1930s. In 1938, Soichiro Honda was a student, when he started to open the workshop and developed the concept of ring-shaped piston. He plans to offer the idea to Toyota was working day and night, often sleeping in the garage. He always believes that he can refine the design and produce a useful product. To start a business using the capital of jewelry from his wife. When the draft was made sempel and offered to Toyota, the piston does not meet the standards. The technicians laugh at his design. Despite the failure, he remained firm to his guns. After two years redesigning survive and, eventually won a contract from Toyota. Then Soichiro Honda built a factory to meet demand for Toyota. But in the bomb factory twice during the war to become messy. He remains determined to fulfill his dream to build a factory, but once again the factory was destroyed by a massive earthquake.

Learning Become Entrepreneurs from Levi Strauss

By M. Suyanto
     To become entrepreneurs, we can learn from Levi Strauss. Levi Strauss came from Bavaria. He arrived in New York in 1847 and collaborated with his stepbrother in the business of goods dried. In 1853 Strauss went to San Francisco to build his own business. The opportunity came when one of its customers, Nevada tailor named Jacob Davis, shows an idea of changing his trousers. Result trousers strong and durable, suitable for use when you're a gold miner or a farmer. Davis takes $ 68 to register the design patent. In 1873 Strauss and Davis patented the pants, or "waist-high overalls" was called at that time. Companies increasingly prosperous and when he died, the company has a wealth of Levi Strauss $ 6 million.

Learning Become Entrepreneurs from Matsushita

By M. Suyanto

     Successful entrepreneur who came from Japan are Matsushita. Matsushita comes from ordinary people and was raised in poverty near the small village of Wakayama. He has seven brothers and sisters. His family had once lived a relatively prosperous, but after his father's business went bankrupt commodity, he lived in poverty. 

     Matsushita left school in 1904 and an apprentice to a charcoal maker. After a career that he became an inspector at the Osaka Electric Light Company, and eventually established his own company, with the name of Matsushita Electric. 

    Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.Companies start to believe, when he received orders insulator plates. Orders are filled in a timely and high quality products. Of their profits, Matsushita develop innovative Speda lights. Like the adapter products, bike lights are not attractive to retailers. Matsushita then asked the seller to demonstrate to leave a light burning in each of stores they visit. These demonstrations attract customers, so the business began to walk and is the cornerstone of suskses Matsushita. In 1932 Matsushita knew already has 1000 employees, 10 factories, and 280 patents. The decision to demonstrate its products to customers is the basis for the beginning of the empire.

Becoming Entrepreneur Learning from Walt Disney

By M. Suyanto

      Walt Elias Disney was born on December 5, 1901 in Chicago, Illinois. From Walt Disney, we can learn a lot to become entrepreneurs. He started to love drawing and art work set at 7 years old. He was also very interested in photography. As a teenager he went to school in the afternoon and went to the Academy of Art at night.

     When World War I broke out, he tried to join the army, but still too young. So he placed in the Red Cross, because of his age and was sent to abroad by riding the ambulance which was decorated with cartoon characters. When finished the war, Walt Elias Disney's venture into Hollywood with the ability to draw and $ 40. He started the business with his brother to make an animated film and quickly became famous in Hollywood. In 1920, Disney moved to Kansas City, he worked as an animator Ub Iwerks. Company where he worked, the Laugh O Gram Company went bankrupt. In 1923, he left Kansas City to Los Angeles to find work in the movie business. At first unsuccessful, and he remained determined to stay in Los Angeles rent a camera, build an animation stand and made a studio in his uncle's garage. He started the business with his brother Roy. Alice first film did not make the company look up, so does the film both Oswald the Rabbit, which was launched in 1927 pad. The failure turned into success after the rat made by listening to his wife's advice.

Being entrepreneurs learn from Asa Candler

By M. Suyanto
     Asa Griggs Candler was born on December 30, 1851 and died on March 12, 1929. He started to be entrepreneurs by opening a drug store and produce patented drugs. In 1887, he bought the formula for Coca-Cola from John Pemberton and some $ 2,300 worth of property.
     Coca-Cola was first made in Atlanta, Georgia, by a pharmacist named John Pemberton Styth. Drink made from tree leaves in South America and seeds from West Africa and caramel, a phosphoric acid and combinations of seven images a sense of natural well-kept secret until now. Coca-Cola name and written in italics are interesting proposed by Frank Robinson who is the holder Bookkeeping Pemberton. Although Coca-Cola was first created in the United States, but in the year 1906 had opened the bottle factory in Canada, Cuba and Panama, and soon followed in other countries. Coca-Cola is now producing more than 300 brands in more than 200 countries. More than 70% revenue came from outside the United States, which shows that Coca-Cola is a truly global company. In the year 2003, Coca-Cola Company elected as the Most Amazing ranked 9th World magazine-Cola Fortune.Coca failure in the first year sales. Sales conducted by placing a Coca-Cola in the beverage in the pharmacy at a price of 5 cents per glass and 73.96 dollars spent to promote through the distribution of thousands of banners and ads that offer coupons for free drinks. The result on the average 6 glasses per day, resulting in 50-dollar revenue in the first year. Thus a loss in the first year. Failure to make Coca-Cola create awareness of other media, the mass media has more power than any other media at the time and promote Coca-Cola with the atmosphere of joy. At the Atlanta Journal Coca-Cola displays the slogan "Coca-Cola. Delicious! Refreshing! Fun! Exciting! Drink Soda Pop Top, contain ingredients that wonderful Coca plant and the famous Cola nut it ". Georgia school report includes Coke ad which states that the drink is "delicious and refreshing".

Learning Become Entrepreneurs from Sam Walton

By M. Suyanto 

     We can learn to be entrepreneurs from Sam Walton, founder of Wal-Mart. In 2008, Wal-Mart was elected to the Company's eleven ranked the world's most amazing version of Fortune magazine. To become the world's best companies is not easy. Full travel lanes Wal-Mart experience. 

     The company was founded by Sam Walton and Bud Walton in Rogers, Arkansas in 1962. Both were born from poor families. Sam's childhood jobs was squeezing cow's milk, put in a bottle and distribute milk cows. When finished, Sam delivering newspapers. After being fired from military service in 1945, Sam founded the shop with borrowed capital-in-law and $ 20,000 savings result when 5000 dollars in military service. Stores Sam's is a franchise store of the Butler Brothers. With the help of Bud Walton, in-law and brother-in-law, Sam opened the store in Ruskin Heights, near the town of Kansas in the shopping center. Then open a larger store called Walton's Family Center and finally Sam with Bud founded Wal-Mart. Initial strategy was used to discount stores. This strategy is the first in the world. Five years later, Wal-mart has 24 branches with sales of 12.6 million dollars. In 1970, Wal-Mart opens first distribution center and headquarters in Bentonville, Arkansas, and trade shares of the first time. Then Wal-Mart approved and listed on the New York Stock Exchange.