by: Sudarmadi
Why can? Creativity, that's the key word. Erik seemed never run out of creative ideas - even though these ideas might come from his men as well. When the Esia, for example, almost every month there are always new things that this operator was introduced. Not surprisingly, at least three times a month he held a press conference to publicize his creative programs.
Of course, not easy being a creative person in the middle of a very dynamic industry like telecommunications industry. "Creativity originally came from curiosity. I like the curious, like to insist. If someone said you can not, I do not believe it. Sure you can, I say 'Find a way only'. Always positive thinking, "said Marketing Director who is also Deputy CEO of PT Bakrie Telecom Tbk. This explains tricks. For him, whatever problems or challenges, must be viewed as a trigger creativity to find solutions. Conversely, if everything is smooth-smooth course, it becomes a threat and will be more difficult to find the creativity in these situations.
Based on Erik's experience, if there is congestion in the creative process, it creates additional creativity. "When someone says 'Can not', then I say 'Everything is definitely possible, as long as we want to find an appropriate way'. If stuck, I challenged the team to view from the other side, "he explained. For example, when he introduced the ring back tone (RBT) in the cellular industry Motherland. You could say Erik is a successful person RBT introduced to the market the mobile industry, precisely when he was still in Telkomsel.
She told him, when it RBT abroad is already there, just selling in South Korea. "The challenge of creativity at the time, how to RBT to the market positioning of Indonesia in accordance with the people here," he said. Erik now had a chance to present their ideas to the vendors RBT ad concept that came to Cor-Cell and dicibir will not work, even the vendors that suggested another idea. "I said, 'No. Indonesia else '. And apparently, with the concept that we have succeeded once, "he recalled. According to him, the success of RBT in Indonesia caused a great ad concept selection and application of how to subscribe. "How do we create a system to interact with consumers, penarifannya, and how to choose a song."
Problem creativity like this, said Erik, good ideas that emerge from most discussions or brainstorming with others. Not only with his team, but also with other parties such as customers, directors, supervisors, vendors and journalists. "I really like talking," said the man who has held the position of Communications and Marketing GM Telkomsel this.
Erik judge himself is not a person who can sit behind a desk in the search for creative ideas. "The idea could appear very quickly. My creativity comes when interacting with others, "he said. Ideas that emerge will not be directly used, but are discussed again with his team. Will have a special team to encourage creative ideas?
According to him, it depends on the topic or subject matter because ideas can come from anyone. For example, the idea Esia Messenger. It was Erik's discussions with the Finance Director of HP Esia Bakrie Telecom Online with a variety of applications. "He then asked, 'There are applications such as BlackBerry Messenger?" He said. Erik was surprised when the Director of Finance suggested, "Why do not all our customers that HP Esia its existing applications are free to use that application?" Erik added, "Finance Director kok talk for free, do you usually reckoning revenue. Instead he explained, it can enhance customer loyalty. "
Based on Erik's experience, there are three sides in the process of creativity. First, did the study: whether the result of creativity is the solution to the problem. Second, ask whether the idea was to improve one of the company's key performance indicator (increase revenues, number of customers or customer satisfaction). Finally, using the feeling (intuition). "It's hard to explain, feeling ultimately be used also, I think this is going to sell. That's the risk we take, "he said. Sometimes fail, but more often successful.
In the creative process, Erik does not determine the specific time for the meeting of ideas. Ideas can be discussed at any time. Erik phone is active 24 hours. "I usually just toss the idea initially, and then I discussed with the team," he said. Creative ideas can not be forced within a certain time. "I use the white board for scribbling ideas, to get a new creative to be executed," he continued. Place, according to Eric not too important, the important people are always positive. "Can do spirit! Nothing is impossible, "the message.
After you decide which ideas will be executed, prepared saranan supporters, including appoint a team that will assist implementation. Then, all the way to comply with all disciplines.
Arvida Djajanegara, GM Esia brand which is also one team member Erik, confirming that the creative process can be born at any time. "We never closed the door of each proposal," said the woman who previously worked at advertising agency JWT that. According to Vida, Erik gives flexibility to his team to catapult the idea, everyone can make a sound. Erik also teaches them to maintain relationships with partners. Because according to him, ideas can come from anywhere. "Direction is clear, the decision is clear, there is in the hands of the leadership, but that does not mean one-man show and spread everywhere unclear. Contribution from top to bottom, we were given the freedom to contribute, "said Vida.
Selfie Dewiyanti, GM Esia Products, also admitted that before he launched the idea, Erik provide guidance, where the company will bring, what kind of target segment, and grip whatever was in business. Free ideas thrown, there is no limit. Everyone is entitled to speak, each team is racing spawned the idea. "We're always asked to look at from another angle, if there is an impasse," said Selfie. However, although the idea of free issue, he added, the team had to keep it focused and clear idea of the process. "So that we are not out of line."
Vida's experience, attitude and easy-open Erik associated with making difficult subordinates did not deliver something new. 'When we were asking something, we are also asked to commit, there is nothing you can not, "he said. In addition, creativity may easily arise because the company was very supportive environment. "We can contact Mr. Erik 24 hours, his cell phone was not dead."
He himself had a conclusion, creativity easily arise from people who are happy because the people who are struggling with the problem of stress will be the same. "Hence, we have to force myself to positive or happy aja," he pointed out. On the basis of it all, he's always trying to develop positive outlooks in his office in order to trigger creativity. "That's what I'm trying to send out in the office here," he said. The principle of course very sensible. How is your company?
source by swa sembada
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