MARKETING COLLAPSE

Mohammad Suyanto

Abstract

Many companies do not realize that marketing has evolved, starting from the stage as a toolbox of marketing, marketing as strategy, marketing as a service and marketing as a culture. Based on history, marketing is seen as an obvious function or department within a company that is responsible for product development, promotion, pricing, determine the place, associated with the retailers and the like. Sometimes companies spending big to promote cost ranging from advertisements in print, electronic, internet and make a big billboard on the side of the road dipampangkan large very interesting. But when customers come sometimes companies do not catch it well. Does not serve them well and sometimes does not satisfy the customer who brought in a huge cost.
Marketing as a culture is a way of thinking about how to deal with the customer to how customers think about the company. So marketing is not a department, but a state of mind or way of looking at a business or marketing is a pervasive culture within a company. Customers will tell us that the company they feel when marketing-oriented companies. They can recognize a company that truly wants to create customer satisfaction.

Companies should be based on the concept of a genuine relationship with customers and true. Many companies have implemented relationship marketing, but do not understand or appreciate a relationship of genuine and authentic. For example guarantees a certain product is not disclosed in full until the sale, so there is probably a problem with customer products and contact the company for a change. Usually the company replied with an answer that the warranty does not apply anymore, officials who deal with customer problems is not in place or various other reasons that essentially can not be exchanged. It was then that customer will be disappointed, frustrated and no longer trust the products and companies. My experience as a customer is not nice to be treated multiple times. Old theory said that if the customer is not satisfied it will convey her dissatisfaction to 12 people, whereas if satisfied, the customer will tell 12 people. But if I'm not satisfied, I can only tell thousands of people, or vice versa if I am satisfied also will tell thousands of people, too, either through print media, electronic and internet. I usually tell these companies so that weakness improved, so I remain a customer. If the company does not want to change this weakness, it is predictable that the marketing by the company has collapsed.