SHOPPING fun

Mohammad Suyanto

Abstract

 Sometimes we give up before competing. Many small companies can win the competition with big companies. Even they can win this competition more than 50 years, so the customers to their offspring. Indeed they are not doing anything special, but just do business as they usually do. One of these small companies is on the outskirts of Dublin, Ireland, a small town rather Glasthule. Small company named Caviston, the department store's food Caviston family. Small family companies that sell food, fish, poultry meat and other foods. Caviston family-owned company is an example of how small companies can compete with big companies. This little store reminds me of the family hardware store located in Sino Pelajar Yogyakarta Military Road. Starting from only ask that the drug could facilitate the traffic channel until finally buying something that at first I was not considering buying. I served by providing very detailed information about drugs that can prevent clogged lines. In case the store does not sell what is said. He showed me a store that sells the drug. This is the prime minister that I have never forgotten.

 
                                                               Stores Caviston

 

Similarly Caviston shops, companies that started from a small business can grow and develop and even during fast-changing economy and the disaster. Caviston fish originated from the seller and is now a convenience store that sells cheese, fish, poultry, groceries, fast food, baked food. Is the secret of success is the store? The secret is that the staff at the store known for its hospitality Caviston, the nature of responsive and personal approach in serving the customer.

Sales of fish and other products is often accompanied by a chat and advice about how to present these products. The skills of the employees is very important in attracting and retaining customers. They rely Caviston to get fresh products, quality and variety of product choices. These small companies still maintain the quality of shopping which is often associated with the past, where the staff and owners were friendly and knew customers personally. Caviston can adapt well to the environment in which to operate.

Owner and staff know what customers want and customers know what they can expect from the store. Caviston do it without advertising at all, although Caviston known in the neighborhood because they sponsor the rugby team and the annual festival of James Joyce and renowned for their cooking demonstrations are conducted throughout the store. Caviston rely on their reputation as a trading value and their customers to spread positive word of mouth as a recognition of the quality of their services. In 1994, crowned Caviston Irish food stores that year.

University College Dublin conducted interviews with customers Caviston. Customers give similar answers. First, they say that the employee Caviston helpful and approachable. Second, the employees listen to customers and make them happy. Third, Caviston employees have a very good reputation and trustworthy. Fourth, shopping at Caviston feels good and no problems.

 

"God loves those who easily in the sale, purchase, settlement and billing. He who gives to those who hold in distress (to pay the debt) or release him, then God will menghisabnya with penghisaban light. He who receives re-purchase from people who regretted their purchase, Allah will cancel (delete) fault on the Day of Resurrection. "Words of the Prophet Muhammad.