Reader Stories: Unique Entrepreneurial Businesses & What Makes Them Successful
By Mitchell York, About.com Guide
A business school professor once suggested his students look for the best small business ideas and opportunities in "the space between the elephant's toes." He meant that the best, most profitable businesses are often ones that few people have ever heard of and that are hard to imitate. Start those kinds of ventures, the professor said, and you have a higher probability of charging aggressive prices and achieving robust profit margins -- provided, of course, that you have a legitimate niche with enough customers. So, what's your space between the elephant's toes? And how's it working out?
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