RURAL COMMUNITIES

Mohammad Suyanto

Abstract

Small COMPANY can win the competition with large companies more than 50 years is Belbin. Even now there are customers who are widowed and living alone who called Belbin every week. Belbin family-owned company is similar to Caviston, the customer until their offspring. Belbin doing this business really only continue the business from his grandfather, brother and cousin. Belbin because they know the quality of service and attention to customers. Customers are treated with respect and given the best service regardless of their money spent. Belbin specialization is to deliver customer purchases the customer's home. For customers who use these services can be done by phone, fax, and even through the website of Belbin.

Personal relationships with those customers who cause Belbin can thrive. Belbin also has served customers in need of regular home delivery during office hours because they work full-time and appreciate the delivery service offered by Belbin. Different strategies undertaken by Belbin other shops are a few potential customers to give their house keys to the Belbin. The keys are stored safely in a box stored in the Belbin office. The personnel who deliver orders to the home that are often also the store owner can open the lock box and deliver their groceries at once opened their homes and refrigerators. Often the things that were set in the refrigerator, even throwing rotten vegetables that have been stored in the refrigerator, because the owner did not have time to clean the fridge when the home office for being too tired, so customers find it helpful to do the Belbin personnel. Sometimes the conductor is when met with customers, invited first tea, chatted a few minutes and go set the groceries put into the refrigerator. Although not menghantarnya financially profitable, but that's the value that customers remembered Belbin, so they remain loyal to the Belbin to their children and grandchildren.

High level of trust from our customers to the store Belbin developed because Belbin was treating customers fairly and responsive over the years. While some people say that this kind of situation is difficult to imitate, but actually Belbin has provided the best example of the small shops can compete with big stores. Indeed the situation developed by Belbin is a situation of rural communities between the vendor and buyer know each other and talk to each other and holding each other's beliefs