STRATEGY The Stickiness Factor

Mohammad Suyanto

Abstract

Strategies that have proven that a product can reach a certain popularity called the tipping point. One element of that strategy is the stickiness factor. Around the late 1960's, a television producer named Joan Gantz Cooney intend to trigger an epidemic. The targets are children aged three, four, and five years

Penginfeksinya agent is television, while "virus" that want to spread it is reading and writing skills. Each show will take an hour and played for five days a week, in hopes that if deepen the education world: that will provide stimulus to the children, especially in environments less fortunate, to start to learn before entering elementary school age, distribution prolearning values of the children and their parents, and make its impact still felt despite the child is not watching the show again. Cooney himself first may not use the concepts described above or goals like this. But who wants to do, in essence, is to create a positive epidemic in order to combat the epidemic which has raged much longer, poverty and illiteracy. He called the idea of Sesame Street. By any measure, this idea of something that is almost impossible. Television is a great medium for reaching many people, very easy, and relatively inexpensive. Function as a medium of entertainment not to be questioned again. Will as a medium of education?

Challenge pound move mountains. Gerald Lesser, a psychologist from Harvard University, which later merged with Cooney when he founded the Sesame Street, said that at first he was less confident when asked to join the project, circa 1960's. "At that time I was holding on the principle that in order to determine how to teach our children need to know the child first," he said. "We find out first strength, then we can play with power. We also need to find out the weaknesses, so that we can avoid these weak points. Next each child's individual needs to be handled through their respective profiles are different each other. Television does not have the ability to apply these methods. "Good Teaching is teaching with an interactive way. Good teaching is to involve children as individuals. Good teaching utilizing all the senses that is. Good teaching to respond directly to the child. But television is only a box that can talk. In some experiments, the children are asked to read a chapter from a book and then tested to measure their understanding of information in them to produce higher scores than children who are studying similar information through a video show. Education experts at the television as a medium of low involvement .. Television as a kind of cold diseases that can spread like lightning to many people but they are not severely ill and immediately recovered the next day.

However, Joan Gantz Cooney, Gerald Lesser, a partner again and Lloyd Morrisett of the Markle Foundation in New York determined to keep trying. They are recruiting people who have the most creative at that time. They imitate the techniques of television commercials to introduce numbers to the children. They use life-style animated cartoons in the newspaper Saturday to teach how to learn the alphabet. They invite celebrities to sing and dance, as well as comedy star to teach the benefits of cooperation or talk about emotions. Sesame Street set higher goals harder efforts than the show the other children who never existed, so special in this regard is the fact that their hard work succeeded. Almost every time the show's educational value in this investigation and the Sesame Street television show has become the most get the academic attention during television history dibaning other television shows. More than that, this television has proven to improve reading skills and study skills at the pemerhatinya. Just a little educators and child psychologists who doubt the Traffic show in disseminating educational messages, because that was not only infected the children and parents who regularly watched.