THE SMALL WITH BIG WIN

Mohammad Suyanto

Abstract

TO compete with large companies, small companies is not easy. Yet small companies do not despair, because there's a way or a small company's strategy to win the competition with big companies. From the results of research conducted by James G Barnes that small companies than large companies have several advantages. Excellence is what can we use as strategies to compete with large companies. Small companies can create value that has been sought by customers using its superiority.

Service is a weapon that can be used by small companies. Companies have the opportunity to serve better than the big companies. This is because small firms are not limited to the procedures and strict corporate policies. Companies can act more quickly because fewer people are involved in the decision-making process. In small companies do not need approval from the head office and even the top leaders. Layers of management that makes the customer a little closer to the business as well as close to the employees who work in these places. More entrepreneurial spirit appears in a small company, including in developing innovation and risk taking.

With human resources are few, it can operate efficiently. Associated with innovation, small companies have the ability to respond quickly if the market changes and economic changes. Small companies can do this, other than a few employees, as well as job description is broadly defined and open communication that occurs in most small businesses. Proximity to customers is demonstrated through a conversation between customers and businesses, not just the topic of conversation, but more than that also tones and emotions.

This is sometimes the only things that are small, but it can make the customer feel special. Starting from greeting him give a birthday greeting card to religious holidays such as Idul Fitri. Began giving small gifts, praising his son's customers come to shop until the customer's own praises. Asked about his family who is in good condition. It all makes a special relationship that can overcome everything.

My personal experience when managing Amikom Yogyakarta when the initial establishment. Higher Education (PT) with a makeshift houses to rent, because they do not have the money then one weapon that I use with my friends is to serve the students in her own way. Students may be in the laboratory 24 hours and can take their own coffee and tea. I treat them like my family, like my brother, or even like my son in the family. There is no distance between the Chairman of PT with the students. In this way the student is in Amikom sorry if I have to get out of Amikom, so that the clearance rate is little students. Student-student to start it, I almost memorized every name. I am greeted by name.