Mohammad Suyanto
Abstract
Univesity Harvard, was elected as the world's best business schools. Nevertheless Harvard University is still getting criticism from one businessman who had been invited to be guest lecturer at Harvard University. McCormack is a lecturer, to expose what is not taught in the School of Business (Harvard Univesity). Why not teach? Because Harvard professor can not teach it. It is not taught is creativity and innovation.
There are schools that can teach not only creativity and innovation, but to teach people with full ability. The school teaches man as the true Bani Adam, the man who can control himself from eating and drinking excessively, overdress, excessive driving and excessive desire. Humans are not greedy.
The school also teaches people to be basyar, namely those who have the ability to maintain physical and soul remain healthy and fit. Physical is like a machine to work continuously. In order for the machine is working properly and lasting needs to be maintained properly. The soul is like the rhythm of the machine work. Both must be combined into a single and harmonious.
The school is making students become human, that people have the tremendous ability to think, so that science can menyeral extraordinary, including business knowledge. Opportunities tend to side with people who are trained, who not only using logic, but it combines with intuition. If the logical equivalent of the sun, then the intuition is the month. Both are very important in a business that should be owned by people who bear the title creature.
The school is making students become Annas, the student who can get along with superiors, subordinates with a good colleague. Confidential communications hádala cooperation. True communication will be realized only if they can understand the meaning, words and feelings of our communication opponent. We must understand our speaker, after that we only understood by our speaker.
Schools can also make the student with the title abdun, ie students who have the ability to serve God well, as the ultimate weapon dikala trial or difficulty seeing. Schools can improve spiritual intelligence. Spiritual intelligence to make rational intelligence and emotional intelligence to be more effective. This school is indeed man made perfect, or insan kamil. Schools that can beat Harvard University, even the best schools without a rival in this world called Fasting Ramadan.
LEADER OF THE NOBLE
Mohammad Suyanto
Abstract
Executive hubris cause the collapse of one of the company. In 2002, already known to the collapse of Enron, oil companies, because its executive employees tehadap repugnant behavior by firing employees en masse, but behind it was reported the company was still able to find funds to finance the $ 200,000 luxury box at what was once called Enron Field. Polaroid Company, reported to cancel retiree health benefits, retired before the company's petition, reported management instead petitioned the bankruptcy court to be allowed to give $ 19 million in bonuses to executives in order not to leave the company. Likewise, companies that pay Webvan CEO who resigned his $ 375,000 annually for life, before the company ceased operations are to lay off employees. Thanks to the incidents publicized uproar about executive greed and arrogance, Americans no longer believe in the big companies to new levels. America's New Economic and promising era of new prosperity is not limited. But it was groundless, Mark Ingebretsen writes in his book Why Companies Fail. "Many top executives tend to establish the distance to the front lines. The bigger the company, the more likely the top executives lose contact with the front line. This could be the single most important factor that inhibits the growth of the company "says Jack Trout. .
Tatapi contrary, founder Sam Walton as Wal-Mart, with a modest and humble to visit the front lines (salesman) of every Wal-Mart stores throughout his life. He even mengabiskan midnight unloading didok and berbicaran the crew. Sam Walton's leadership style is close to the employee coloring corporate culture of Wal-Mart today. In 2003, Wal-Mart was selected as number one company of the most amazing world, Fortune magazine.
Similarly, when Umar went to Sham Khatab camel ride along with his assistants. Umar took turns with the attendants in the climbing camel. When Umar camel ride, then the assistant who holds the rope, otherwise if the camel ride attendant who holds the rope Umar, and so on until the destination. When he arrived at Sham Omar's turn came to pull the rope, on the way the camels' Umar held the rope and slippers tucked under the left armpit. Governor of Syria, Abu Ubadah know and say, 'O Commander of the Faithful, the authorities have come out Syam your pick, then it does not deserve when they see you like this. "Umar said," It is with Islam because we have to be noble, it does not matter what people say ". Leaders who lead with humility is a noble leader in both the side of God and the human side.
Abstract
Executive hubris cause the collapse of one of the company. In 2002, already known to the collapse of Enron, oil companies, because its executive employees tehadap repugnant behavior by firing employees en masse, but behind it was reported the company was still able to find funds to finance the $ 200,000 luxury box at what was once called Enron Field. Polaroid Company, reported to cancel retiree health benefits, retired before the company's petition, reported management instead petitioned the bankruptcy court to be allowed to give $ 19 million in bonuses to executives in order not to leave the company. Likewise, companies that pay Webvan CEO who resigned his $ 375,000 annually for life, before the company ceased operations are to lay off employees. Thanks to the incidents publicized uproar about executive greed and arrogance, Americans no longer believe in the big companies to new levels. America's New Economic and promising era of new prosperity is not limited. But it was groundless, Mark Ingebretsen writes in his book Why Companies Fail. "Many top executives tend to establish the distance to the front lines. The bigger the company, the more likely the top executives lose contact with the front line. This could be the single most important factor that inhibits the growth of the company "says Jack Trout. .
Tatapi contrary, founder Sam Walton as Wal-Mart, with a modest and humble to visit the front lines (salesman) of every Wal-Mart stores throughout his life. He even mengabiskan midnight unloading didok and berbicaran the crew. Sam Walton's leadership style is close to the employee coloring corporate culture of Wal-Mart today. In 2003, Wal-Mart was selected as number one company of the most amazing world, Fortune magazine.
Similarly, when Umar went to Sham Khatab camel ride along with his assistants. Umar took turns with the attendants in the climbing camel. When Umar camel ride, then the assistant who holds the rope, otherwise if the camel ride attendant who holds the rope Umar, and so on until the destination. When he arrived at Sham Omar's turn came to pull the rope, on the way the camels' Umar held the rope and slippers tucked under the left armpit. Governor of Syria, Abu Ubadah know and say, 'O Commander of the Faithful, the authorities have come out Syam your pick, then it does not deserve when they see you like this. "Umar said," It is with Islam because we have to be noble, it does not matter what people say ". Leaders who lead with humility is a noble leader in both the side of God and the human side.
BEST WORLD LEADER
Mohammad Suyanto
Abstract
"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter
Abraham Zaleznik of Harvard Business School, argues that leaders and managers is very different. They differ in motiv, personal history, ways of thinking and acting. Managers tend to take the attitude of impersonal, not passive, for the purpose, while the leader took personal attitudes and activism toward the goal. Managers tend to view work as a process that allows, include a combination of people and ideas interact to define strategies and make decisions. Leaders work from a position of high risk, often temperamental they are looking for risk and danger, especially if the opportunities and rewards appear high. Managers prefer to work with people, they avoid activities alone because the activity makes them anxious. They relate to people according to the role they play in a sequence of events or in the decision making process. Leaders who consider the idea, associated with people in a more intuitive and empathetic.
John Kotter argues that leadership is different from management. Manajamen it comes to complexity, to produce order and consistency to develop formal plans, designing a strict organization and monitor the results through benchmarking with the plan. Leadership on the other hand, it comes to cope with change. Leaders establish direction by developing a vision for the future, able to synergize with the people communicate and inspire them to overcome obstacles.
The best leaders the world has the ability to dare to take risks and dangers, to appreciate the idea, communication and relationships with people with a more intuitive and empathic, able to cope with change, set direction by developing a vision for the future, able to synergize the people by communicating and inspiring them to overcome obstacles. This was done with tenderness and clarity of the heart, controlling anger, kepemaafan, justice, compassion, always praying, always consulting with emptik, working hard and surrender to God. The world's best leaders by Michael Hart is Muhammad.
Abstract
"The leader is the first creation that determines success and failure of the organization" said Steven R. Covey. Thus the leader is the key to organizational success. Leadership review of an effective leader and what distinguishes a leader and not a leader. Definitions vary widely leaders and very much. We take the definition given by Abraham Zaleznik, and John Kotter
Abraham Zaleznik of Harvard Business School, argues that leaders and managers is very different. They differ in motiv, personal history, ways of thinking and acting. Managers tend to take the attitude of impersonal, not passive, for the purpose, while the leader took personal attitudes and activism toward the goal. Managers tend to view work as a process that allows, include a combination of people and ideas interact to define strategies and make decisions. Leaders work from a position of high risk, often temperamental they are looking for risk and danger, especially if the opportunities and rewards appear high. Managers prefer to work with people, they avoid activities alone because the activity makes them anxious. They relate to people according to the role they play in a sequence of events or in the decision making process. Leaders who consider the idea, associated with people in a more intuitive and empathetic.
John Kotter argues that leadership is different from management. Manajamen it comes to complexity, to produce order and consistency to develop formal plans, designing a strict organization and monitor the results through benchmarking with the plan. Leadership on the other hand, it comes to cope with change. Leaders establish direction by developing a vision for the future, able to synergize with the people communicate and inspire them to overcome obstacles.
The best leaders the world has the ability to dare to take risks and dangers, to appreciate the idea, communication and relationships with people with a more intuitive and empathic, able to cope with change, set direction by developing a vision for the future, able to synergize the people by communicating and inspiring them to overcome obstacles. This was done with tenderness and clarity of the heart, controlling anger, kepemaafan, justice, compassion, always praying, always consulting with emptik, working hard and surrender to God. The world's best leaders by Michael Hart is Muhammad.
ALTERNATIVE ECONOMIC CRISIS resolver
Mohammad Suyanto
Abstract
"The world economy has entered a phase of extraordinary instability and its future was not really sure" writes Helmut Schmidt. Continued instability and uncertainty continues. After the periods of high inflation that hurts, the world economy has experienced a deep recession and the unemployment rate that has never happened before, coupled with real interest rates remain high and foreign currency fluctuations that are not healthy. The crisis was also exacerbated by the poverty in the midst of rich people in all countries, including Indonesia. Berbag forms of social injustice, economic, balance of payments deficit and the inability of developing countries for their debt installments. Greatest economic crisis began with the banking crisis in the United States in the 1930s, which closed 9106 / assisted. Economists would tend to agree with the view that there is no previous economic theory that seems able to explain the economic crisis the world today. Start the economists think back to resolve the crisis. One such alternative is the Sharia-based economy.
Etymologically, means the rules of sharia, or decree which Allah has commanded the servants of his, such as shoum, prayer, zakat and hajj all virtues. Allah Almighty says, Then We made you to be on top of a sharia (rule) of the affairs (of religion) that (Qaradawi, 1990). Sharia comes from the root word which means syara'a introduce or promote or specify or describe or explain something. Syaria'ah a legal system based on revelation, or also called syara 'or syir'ah. Sharia Islamic law also means contained in the Qur'an and Al-Hadith and developed through the analysis of the principles of the four schools of Islamic fiqh, namely Shafi, Hanbali, Hanafi and Maliki, along with the Ja'fari to the Shi'ites. (Cyril Glasse, 1996). Sharia is the basis of wisdom and benefit of mankind in the world and the hereafter. This benefit lies in justice, love, prosperity and perfect wisdom. Anything that deviates from justice to oppression, from the violence of love, from welfare to poverty, and the wisdom of ignorance is absolutely nothing to do with sharia (Ibn al-Qayyim, 1955).
Thus Islamic Economics is the economy that operates by using the Islamic law, which basically justice, love, prosperity and wisdom or anti-oppression, anti-violence, anti-poverty and anti-stupidity. This is in accordance with Article 33 UUD 1943, the togetherness and kinship (mutuality & brotherhood) and partisipatory and emansipatory (Swasono, 2004). Banks and Financial Sharia in the last ten years to grow 15% every year which exceeds the growth of bank or financial institution in the global capital markets, are in more than 75 countries with assets of about 200 billion U.S. dollars (Yawer, 2002).
Abstract
"The world economy has entered a phase of extraordinary instability and its future was not really sure" writes Helmut Schmidt. Continued instability and uncertainty continues. After the periods of high inflation that hurts, the world economy has experienced a deep recession and the unemployment rate that has never happened before, coupled with real interest rates remain high and foreign currency fluctuations that are not healthy. The crisis was also exacerbated by the poverty in the midst of rich people in all countries, including Indonesia. Berbag forms of social injustice, economic, balance of payments deficit and the inability of developing countries for their debt installments. Greatest economic crisis began with the banking crisis in the United States in the 1930s, which closed 9106 / assisted. Economists would tend to agree with the view that there is no previous economic theory that seems able to explain the economic crisis the world today. Start the economists think back to resolve the crisis. One such alternative is the Sharia-based economy.
Etymologically, means the rules of sharia, or decree which Allah has commanded the servants of his, such as shoum, prayer, zakat and hajj all virtues. Allah Almighty says, Then We made you to be on top of a sharia (rule) of the affairs (of religion) that (Qaradawi, 1990). Sharia comes from the root word which means syara'a introduce or promote or specify or describe or explain something. Syaria'ah a legal system based on revelation, or also called syara 'or syir'ah. Sharia Islamic law also means contained in the Qur'an and Al-Hadith and developed through the analysis of the principles of the four schools of Islamic fiqh, namely Shafi, Hanbali, Hanafi and Maliki, along with the Ja'fari to the Shi'ites. (Cyril Glasse, 1996). Sharia is the basis of wisdom and benefit of mankind in the world and the hereafter. This benefit lies in justice, love, prosperity and perfect wisdom. Anything that deviates from justice to oppression, from the violence of love, from welfare to poverty, and the wisdom of ignorance is absolutely nothing to do with sharia (Ibn al-Qayyim, 1955).
Thus Islamic Economics is the economy that operates by using the Islamic law, which basically justice, love, prosperity and wisdom or anti-oppression, anti-violence, anti-poverty and anti-stupidity. This is in accordance with Article 33 UUD 1943, the togetherness and kinship (mutuality & brotherhood) and partisipatory and emansipatory (Swasono, 2004). Banks and Financial Sharia in the last ten years to grow 15% every year which exceeds the growth of bank or financial institution in the global capital markets, are in more than 75 countries with assets of about 200 billion U.S. dollars (Yawer, 2002).
MOTIVATION
Mohammad Suyanto
In the harsh business world today, sometimes we kill each other and robbing each property. Right elbow-elbow just want to get the property banya. Trying to hit people hard and subordinates arbitrarily, we as a boss arena. Fasting month is easy to become the school we hope to improve themselves and apologize to the people we hurt. It is said that in the midst of the Children of Israel have a man who worked as a fish catcher. He feed the child wife of the catch of fish. On one day he can mengkap a very big fish. He was very excited and said, "I'll go take this fish and will sell it. The money will I give to my family. "
On the trip he met an old man. The old man said to the fisherman. "Are you going to sell this fish. ? "
The fisherman said to himself, "If I katakana right, he'll buy it at half price."
He finally said, "No. I do not intend to sell it. "
The old man was hit with a wood on his back with a very painful blow. Then the old man seized the fish from him. Fishing was prayed by saying, 'My Lord, You created me in a strong and brave. O Lord, take my rights from him in this world because I'm not going to wait until the next day arrived. "
Meanwhile, people who take the fish home to his house and told his wife to burn the fish. After cooking, the fish brought his wife to her husband. When he extended his hand to eat, the fish opened its mouth and bit his finger with a strong man. She could not help and in pain because the fish bite. He complained about it to a doctor and told him what had happened. The doctor said, "This radius must be cut so the pain does not spread to the wrist."
Then his fingers dipotonglah. However, the pain moved to his wrist. The pain got worse so he was shivering with pain in the muscles. Physician said, "Wrist hand must be cut so that the pain does not spread into the forearm."
Then again dipotonglah wrist. However, the pain moved to his forearm. Doctor said, "The arm beneath your hands should be cut so the pain does not spread to the shoulder."
Then again dipotonglah forearm hand. However, the pain had moved to the shoulder. With a puzzled face for it, he prayed to the Lord to be given instructions for what happened. He saw a tree. He approached the tree and slept underneath. Suddenly, in his dream, he saw someone said to him, "O the poor, how far would you cut your hand. Go to people who have taken the fish and you have the willingness to him. "
The man then woke up and thought he remembered and said, "I have deprived the fish of others by force. I've hit a panangkap fish. And the fish that have been bitten. "
He got up intending to go into town. He's looking for the fishing and he was found. He knelt in front of the fisherman, gave him a small fortune, and apologized for his actions. Eventually, the fishermen had forgiven him. Instantly, the pain of loss he suffered.
At night he slept with a feeling of reconciliation diranjangnya and regretted his actions. He was sleeping peacefully. On the second day, come down mercy from their Lord. His hand healed back to normal thanks to the power of his Lord. Then the revelation came down to Moses: Moses, for my glory, my perfection, and my power, if a man is deprived of the right do not feel willing him, surely I would torture him all his life.
In the harsh business world today, sometimes we kill each other and robbing each property. Right elbow-elbow just want to get the property banya. Trying to hit people hard and subordinates arbitrarily, we as a boss arena. Fasting month is easy to become the school we hope to improve themselves and apologize to the people we hurt. It is said that in the midst of the Children of Israel have a man who worked as a fish catcher. He feed the child wife of the catch of fish. On one day he can mengkap a very big fish. He was very excited and said, "I'll go take this fish and will sell it. The money will I give to my family. "
On the trip he met an old man. The old man said to the fisherman. "Are you going to sell this fish. ? "
The fisherman said to himself, "If I katakana right, he'll buy it at half price."
He finally said, "No. I do not intend to sell it. "
The old man was hit with a wood on his back with a very painful blow. Then the old man seized the fish from him. Fishing was prayed by saying, 'My Lord, You created me in a strong and brave. O Lord, take my rights from him in this world because I'm not going to wait until the next day arrived. "
Meanwhile, people who take the fish home to his house and told his wife to burn the fish. After cooking, the fish brought his wife to her husband. When he extended his hand to eat, the fish opened its mouth and bit his finger with a strong man. She could not help and in pain because the fish bite. He complained about it to a doctor and told him what had happened. The doctor said, "This radius must be cut so the pain does not spread to the wrist."
Then his fingers dipotonglah. However, the pain moved to his wrist. The pain got worse so he was shivering with pain in the muscles. Physician said, "Wrist hand must be cut so that the pain does not spread into the forearm."
Then again dipotonglah wrist. However, the pain moved to his forearm. Doctor said, "The arm beneath your hands should be cut so the pain does not spread to the shoulder."
Then again dipotonglah forearm hand. However, the pain had moved to the shoulder. With a puzzled face for it, he prayed to the Lord to be given instructions for what happened. He saw a tree. He approached the tree and slept underneath. Suddenly, in his dream, he saw someone said to him, "O the poor, how far would you cut your hand. Go to people who have taken the fish and you have the willingness to him. "
The man then woke up and thought he remembered and said, "I have deprived the fish of others by force. I've hit a panangkap fish. And the fish that have been bitten. "
He got up intending to go into town. He's looking for the fishing and he was found. He knelt in front of the fisherman, gave him a small fortune, and apologized for his actions. Eventually, the fishermen had forgiven him. Instantly, the pain of loss he suffered.
At night he slept with a feeling of reconciliation diranjangnya and regretted his actions. He was sleeping peacefully. On the second day, come down mercy from their Lord. His hand healed back to normal thanks to the power of his Lord. Then the revelation came down to Moses: Moses, for my glory, my perfection, and my power, if a man is deprived of the right do not feel willing him, surely I would torture him all his life.
LEADER stronges
Mohammad Suyanto
Self-analysis and the environment is a powerful weapon that a leader should possess. In the book The Art of War, Sun Tzu said: "He who knows himself and knows his enemy, he always won with ease. He who knows the heavens and the earth, he triumphed over everything. "Charlie Chaplin, British born film actor, had taken part in a contest like Charlie Chaplin. It turned out he just became the third winner. Important issue that can be drawn from these events is how well you know yourself and let others know you? And how trka and how you jujurkah respecting and listening to the heart or your feelings? Write Robert. K Cooper and Ayman Sawaf the Executive EQ. Winston Churchill mengataan "I'm always ready to learn, although I do not always like to be taught".
Logic CEO in the book, written by C. Ray Johnson, says the Oracle of Delphi "Know yourself. Identify the strengths and weaknesses of your own, stay close to your customers and employees, and give authority to other staff in the things that you perceive as your weaknesses. Stay always thought these things so you do not have a problem anymore. You have the opportunity to become a great leader. "
When he was in the glory and fame and has competed all over the world, Muhammad Ali one day's walk through a poor district in Harlem, New York, followed by a crowd of reporters. At the moment came to a garbage-strewn alley, he saw a homeless man who was lying exhausted on the edge of nselokan. Having requested that the reporters and photographers away, Ali bowed and crouching, to chat with that person. After Ali's saying goodbye and leaving, a reporter asked about the impression this bum to the "Ali The Greate". "She's Greatest," the bum said. "Why do you think so?" Asked a reporter. Bum replied that Ali asked him why he had to become homeless. When he tells the sad story he'd been through, he saw tears in the champion's eyes. So, looking at Ali's greatest sebaai is "When I cried to him. He was crying behind me. "
Prophet Isa a.s. said to Yahya bin Zakarya a.s. "If someone remind you with something and say about yourself correctly, then give thanks to God. If he told a lie about yourself, then add it rasya thanksgiving, because it has added savings to your deeds and you are a peaceful people. That is, that the good people that will be written on your behalf in record your deeds. "Said the Prophet Muhammad about a man, that he is a man strong and brave. Then the Prophet s.a.w. asked "How could such a thing?" The people replied "He's stronger than anyone, and no one challenged him unless he's struggling to defeat enemies.". He said: "People are strong brave people who can defeat himself, not someone who can beat others". Peminpin the strongest is a leader who can defeat himself.
Self-analysis and the environment is a powerful weapon that a leader should possess. In the book The Art of War, Sun Tzu said: "He who knows himself and knows his enemy, he always won with ease. He who knows the heavens and the earth, he triumphed over everything. "Charlie Chaplin, British born film actor, had taken part in a contest like Charlie Chaplin. It turned out he just became the third winner. Important issue that can be drawn from these events is how well you know yourself and let others know you? And how trka and how you jujurkah respecting and listening to the heart or your feelings? Write Robert. K Cooper and Ayman Sawaf the Executive EQ. Winston Churchill mengataan "I'm always ready to learn, although I do not always like to be taught".
Logic CEO in the book, written by C. Ray Johnson, says the Oracle of Delphi "Know yourself. Identify the strengths and weaknesses of your own, stay close to your customers and employees, and give authority to other staff in the things that you perceive as your weaknesses. Stay always thought these things so you do not have a problem anymore. You have the opportunity to become a great leader. "
When he was in the glory and fame and has competed all over the world, Muhammad Ali one day's walk through a poor district in Harlem, New York, followed by a crowd of reporters. At the moment came to a garbage-strewn alley, he saw a homeless man who was lying exhausted on the edge of nselokan. Having requested that the reporters and photographers away, Ali bowed and crouching, to chat with that person. After Ali's saying goodbye and leaving, a reporter asked about the impression this bum to the "Ali The Greate". "She's Greatest," the bum said. "Why do you think so?" Asked a reporter. Bum replied that Ali asked him why he had to become homeless. When he tells the sad story he'd been through, he saw tears in the champion's eyes. So, looking at Ali's greatest sebaai is "When I cried to him. He was crying behind me. "
Prophet Isa a.s. said to Yahya bin Zakarya a.s. "If someone remind you with something and say about yourself correctly, then give thanks to God. If he told a lie about yourself, then add it rasya thanksgiving, because it has added savings to your deeds and you are a peaceful people. That is, that the good people that will be written on your behalf in record your deeds. "Said the Prophet Muhammad about a man, that he is a man strong and brave. Then the Prophet s.a.w. asked "How could such a thing?" The people replied "He's stronger than anyone, and no one challenged him unless he's struggling to defeat enemies.". He said: "People are strong brave people who can defeat himself, not someone who can beat others". Peminpin the strongest is a leader who can defeat himself.
MARKET DREAM
MARKET DREAM
Mohammad Suyanto
Eight of the ten world's richest people under the age of 40 years, called the market utilizing the Internet. There are several reasons why the companies they target the Internet market. First of all, the television audience began to migrate to the Internet. Since they moved the advertising media must be followed, with the assumption that any marketer's goal is to reach its target audience effectively and efficiently. Marketers recognize that they must make adjustments to its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often with leaves and other media. Second, to target the Internet market with ads that can be updated at any time with minimal cost: because the ads on the internet always look new. Third, the Internet market can reach potential buyers in a very large number in the global count. Fourth, the cost of online advertising is sometimes more expensive than television advertising, newspaper, or radio. Media advertising latter becomes more expensive because it is determined by the space will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper ad will be posted. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals. Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. The displacement of the amount of television that look very impressive. In addition to this fact is that Internet users are educated people and have very high incomes, so the logical if manjadi concluded that Internet explorer is a target that was envisioned by the marketers.
Beginning in 1998, this characteristic has convinced a large company that produces everything needed for consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made a real example of the Internet so powerful. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and place banner ads on a very interesting popular sites, such as www.espn.com. Within one year, the site can be done to match the sales of Toyota's sales 800 other sources.
Mohammad Suyanto
Eight of the ten world's richest people under the age of 40 years, called the market utilizing the Internet. There are several reasons why the companies they target the Internet market. First of all, the television audience began to migrate to the Internet. Since they moved the advertising media must be followed, with the assumption that any marketer's goal is to reach its target audience effectively and efficiently. Marketers recognize that they must make adjustments to its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often with leaves and other media. Second, to target the Internet market with ads that can be updated at any time with minimal cost: because the ads on the internet always look new. Third, the Internet market can reach potential buyers in a very large number in the global count. Fourth, the cost of online advertising is sometimes more expensive than television advertising, newspaper, or radio. Media advertising latter becomes more expensive because it is determined by the space will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper ad will be posted. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals. Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. The displacement of the amount of television that look very impressive. In addition to this fact is that Internet users are educated people and have very high incomes, so the logical if manjadi concluded that Internet explorer is a target that was envisioned by the marketers.
Beginning in 1998, this characteristic has convinced a large company that produces everything needed for consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made a real example of the Internet so powerful. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and place banner ads on a very interesting popular sites, such as www.espn.com. Within one year, the site can be done to match the sales of Toyota's sales 800 other sources.
LEARNING FROM FAILURE
LEARNING FROM FAILURE
Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.
In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.
Failure is a label that often we associate with an action that did not work and so applied, the label is making us say that is not capable. This decreases our enthusiasm to become a successful person. By the time we were little, failure has no meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and not be able to walk. Because to speak, write and walk to the failure of countless. Likewise in the business world can also mimic our failure in childhood and we can learn from the failures. Coca-Cola had failed in the first year sales. Sales conducted by placing the Coca-Cola in the beverage in the pharmacy and 73.96 dollars spent to promote through banner ads and coupons. Failure to make Coca-Cola create awareness of other media, the mass media has more power when compared to other media and promote Coca-Cola with the atmosphere of joy. Matsushita to produce for the first time is a plug adapter. This adapter has actually proposed to the previous employer but did not receive a response. To create this product, along with four companions Matsushita took four months. After this product so no one was going to buy this product.
In 1993, Compaq which at the time as leader of the PC sales market, put through a price cut to compete with Dell. The result of Dell Computer loses 65 million dollars in the first six months, which caused nearly bankrupt. Dell learned from this failure. He tried to find other ways to sell computers. Finally, Dell made a very fundamental change in business process reengineering called. in business with the introduction of E-Commerce. In 1999, Dell can sell 1.7 million dollars per day on the website E-Commercnya. Dell shares rose 2000 percent in two years. Dell can compete with world class companies such as IBM, Compaq, HP, and Bell-Nec. Even the market share and profits continue to rise and eventually became the largest PC seller in the world.
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